{"id":10190,"date":"2025-03-06T11:15:51","date_gmt":"2025-03-06T10:15:51","guid":{"rendered":"https:\/\/www.chainon.it\/?p=10190"},"modified":"2025-03-06T11:48:19","modified_gmt":"2025-03-06T10:48:19","slug":"indagine-predittiva-the-future-of-sponsorship-in-the-next-year","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/indagine-predittiva-the-future-of-sponsorship-in-the-next-year\/","title":{"rendered":"THE PREDICTIVE SURVEY: THE FUTURE OF SPONSORSHIP IN THE NEXT YEAR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10190\" class=\"elementor elementor-10190\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e3535f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e3535f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f1b821\" data-id=\"7f1b821\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a210df elementor-widget elementor-widget-heading\" data-id=\"5a210df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">THE PREDICTIVE SURVEY: \"THE FUTURE OF SPONSORSHIP IN THE NEXT YEAR\" IN GLOBAL MARKET<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ed7a21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ed7a21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f688b22\" data-id=\"f688b22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2d0147 elementor-widget elementor-widget-image\" data-id=\"b2d0147\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/03\/copertina-articolo-ita-2.png\" class=\"attachment-full size-full wp-image-10191\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/03\/copertina-articolo-ita-2.png 1200w, https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/03\/copertina-articolo-ita-2-300x158.png 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/03\/copertina-articolo-ita-2-1024x538.png 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/03\/copertina-articolo-ita-2-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4ee016 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4ee016\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390d01d\" data-id=\"390d01d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5eb36d elementor-widget elementor-widget-text-editor\" data-id=\"d5eb36d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"margin-right: 0cm; margin-left: 0cm; text-indent: -0.1pt; font-size: 12pt; font-family: 'Times New Roman', serif; position: relative; top: 0.5pt; color: #000000; text-align: center;\" align=\"center\"><b><span style=\"font-family: Calibri, sans-serif;\">INVESTMENT IN SPONSORSHIP WORLDWIDE GROWS MORE THAN INVESTMENT IN ADVERTISING: IT WILL REACH $117 BILLION IN 2025.<br \/>ITALY WILL REACH INVESTMENTS OF $1.5 BILLION.<\/span><\/b><\/p><p style=\"margin-right: 0cm; margin-left: 0cm; text-indent: -0.1pt; font-size: 12pt; font-family: 'Times New Roman', serif; position: relative; top: 0.5pt; color: #000000; text-align: justify;\"><span style=\"font-family: Calibri, sans-serif;\">In 2025<b>, the global sponsorship market<\/b> will reach a total value of <b>$117,1 billion<\/b>, with a growth rate of <b>10 %<\/b>, according to the findings of the <b>Predictive Survey &#8211; \u201cThe future of sponsorship in the next year\u201d,<\/b> conducted by <b>ChainOn<\/b> the international sponsorship marketplace (www.chainon.it) and <b>StageUp<\/b>, a research and consulting firm that also specializes in media analysis and sponsorship evaluations.<\/span><\/p><p style=\"margin-right: 0cm; margin-left: 0cm; text-indent: -0.1pt; font-size: 12pt; font-family: 'Times New Roman', serif; position: relative; top: 0.5pt; color: #000000; text-align: justify;\"><b><span style=\"font-family: Calibri, sans-serif;\">The global advertising market<\/span><\/b><span style=\"font-family: Calibri, sans-serif;\">, on the other hand, came in at <b>$ 1.040 Bn<\/b> in 2024, driven by international events such as the Paris Olympics and the European Football Championships, and by 2025 is expected to reach <b>$1.120 billion<\/b>, with a nominal growth of <b>7,7%.<\/b><\/span><\/p><p style=\"margin-right: 0cm; margin-left: 0cm; text-indent: -0.1pt; font-size: 12pt; font-family: 'Times New Roman', serif; position: relative; top: 0.5pt; color: #000000; text-align: justify;\"><span style=\"font-family: Calibri, sans-serif;\">\u201c<i>The Predictive Survey \u201cThe future of sponsorship in the next year,\u201d now in its 24th edition, with a strong commitment of the research team, has broadened its perspective from Italian to global thanks to an approach that blends linnovation and research methodologies established over the years<\/i>\u201d &#8211; highlights <b>Giovanni Palazzi<\/b>, CEO and Founder of <b>ChainOn<\/b> &#8211; \u201d<i>We have chosen to go down this path because of the demand of our clients and the desire of both ChainOn and StageUp to accelerate on internationalization by positioning themselves as international companies in the sponsorship market.<\/i>\u201d<\/span><\/p><p style=\"margin-right: 0cm; margin-left: 0cm; text-indent: -0.1pt; font-size: 12pt; font-family: 'Times New Roman', serif; position: relative; top: 0.5pt; color: #000000; text-align: justify;\"><b><span style=\"font-family: Calibri, sans-serif;\">WHY IS SPONSORSHIP INVESTMENT GROWING? <\/span><\/b><span style=\"font-family: Calibri, sans-serif;\">The increase can be attributed to several factors, including the <b>effectiveness of the messages conveyed<\/b>, <b>opportunities<\/b> <b>offered<\/b> by <b>new technologies<\/b> to promote brands, <b>sponsorships with positive impact<\/b> in support of environmental, cultural, and sports causes, and <b>the increase in global events<\/b> that encourage greater sponsorship investment internationally. According to estimates, sponsorship investment is expected to increase further in the coming years, reaching <b>$189,5 billion<\/b> in <b>2030<\/b> with a <b>CAGR<\/b> (<i>compound annual growth rate<\/i>) between 2023 and 2030 of <b>+8,73%.<\/b><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm; text-indent: 0cm; font-size: 10pt; font-family: 'Times New Roman', serif; position: relative; top: 0.5pt; font-weight: bold; color: #000000; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">THE STRUCTURE OF THE MARKET: BREAKDOWN INTO SEGMENTS AND GEOGRAPHIC AREAS.<\/span> <span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">Sports sponsorship investments<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\"> in 2025 will be the most significant component globally, covering <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">67.4 %<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\"> of the total (<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">$78.9 bn<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\">). However, by 2030 sponsorships in <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">culture<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\">, <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">entertainment<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\"> and <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">social<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\"> are expected to grow strongly, reaching <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">46.4<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\">% (<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">$87.9 bn<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\">), narrowing the current gap. Geographically, the <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">European market<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\"> holds <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">30.5%<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\"> of the total (<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">$35.7 bn<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\">) with Italy seeing investments of <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">$1.5 bn<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\">, making up <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">4.4%<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\"> of the <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">European market<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\"> and <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">1.3%<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\"> of the global market. Until 2030, however, strong growth is expected in <\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif;\">Far East markets<\/span><span style=\"font-size: 12pt; font-family: Calibri, sans-serif; font-weight: normal;\">, driven by an expanding economy and new business opportunities.<\/span><\/p><p class=\"Standard\" style=\"margin: 0cm; font-size: 10pt; font-family: 'Times New Roman', serif; position: relative; top: 0pt; line-height: normal; font-weight: bold; color: #000000;\"><span style=\"font-family: Calibri, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-caps: small-caps; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THE PREDICTIVE SURVEY: &#8220;THE FUTURE OF SPONSORSHIP IN THE NEXT YEAR&#8221; IN GLOBAL MARKET INVESTMENT IN SPONSORSHIP WORLDWIDE GROWS MORE THAN INVESTMENT IN ADVERTISING: IT WILL REACH $117 BILLION IN 2025.ITALY WILL REACH INVESTMENTS OF $1.5 BILLION. In 2025, the global sponsorship market will reach a total value of $117,1 billion, with a growth rate [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,179],"tags":[],"class_list":["post-10190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-report-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE PREDICTIVE SURVEY: THE FUTURE OF SPONSORSHIP IN THE NEXT YEAR | Chainon<\/title>\n<meta name=\"description\" content=\"INVESTMENT IN SPONSORSHIP WORLDWIDE GROWS MORE THAN INVESTMENT IN ADVERTISING: IT WILL REACH $117 BILLION IN 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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