{"id":10871,"date":"2025-11-27T12:10:26","date_gmt":"2025-11-27T11:10:26","guid":{"rendered":"https:\/\/www.chainon.it\/?p=10871"},"modified":"2025-11-27T12:10:26","modified_gmt":"2025-11-27T11:10:26","slug":"the-digital-revolution-of-sport-tokens-and-sponsorships-in-the-blockchain-era","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/the-digital-revolution-of-sport-tokens-and-sponsorships-in-the-blockchain-era\/","title":{"rendered":"The Digital Revolution of Sport: Tokens and Sponsorships in the Blockchain Era"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10871\" class=\"elementor elementor-10871\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d917883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d917883\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70992bf\" data-id=\"70992bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8afcce6 elementor-widget elementor-widget-heading\" data-id=\"8afcce6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Digital Revolution of Sport: Tokens and Sponsorships in the Blockchain Era<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad796d elementor-widget elementor-widget-image\" data-id=\"8ad796d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/11\/sponsorizzazioni-token-sport-blockchain.png\" class=\"attachment-full size-full wp-image-10865\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/11\/sponsorizzazioni-token-sport-blockchain.png 1200w, https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/11\/sponsorizzazioni-token-sport-blockchain-300x158.png 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/11\/sponsorizzazioni-token-sport-blockchain-1024x538.png 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/11\/sponsorizzazioni-token-sport-blockchain-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75bc3f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75bc3f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79b156f\" data-id=\"79b156f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d57d9c7 elementor-widget elementor-widget-text-editor\" data-id=\"d57d9c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>How Tokenization is Redefining Fan Engagement, Transparency, and Sponsorships in the Sports Industry<\/strong><\/p><p>The evolution of tokens has inevitably reached the world of sport. In recent years, technology has changed, and will continue to change, the way sports sponsorships \u2014 and the sports industry as a whole \u2014 work. The phenomenon of tokenization increasingly involves the public: clubs understand the value of people, who are considered an active and relevant part of the ecosystem. However, promotional actions and fan engagement operations are only a small part of the world of digital tokens.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96a0a2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96a0a2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6e0458\" data-id=\"a6e0458\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-171ae59 elementor-widget elementor-widget-text-editor\" data-id=\"171ae59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>The Importance of Tokens and &#8220;Tokenizing&#8221;<\/strong><\/h4><p>Tokens are digital representations of a value, a right, or an asset. Everything that was previously only physical or analog\u2014be it a contract, a right, access, or a service\u2014can be transformed into a secure, verifiable, and transferable digital asset.<\/p><p>Smart contracts and blockchain technology allow for the automation and acceleration of slow bureaucratic procedures and further reduce the costs and complexity of agreements.<\/p><p>Transparency is a key element: the blockchain records everything immutably, eliminating doubts and opacity. This is one of the main reasons why more and more sectors and companies are choosing to adopt tokens, which, through smart contracts, can set up automatic rules for payments upon reaching a goal, bonuses that trigger automatically, or transfers that only occur if predetermined conditions are met.<\/p><p>All of this simultaneously makes the market more liquid. An asset is no longer locked into a fixed contract but can be sold, exchanged, or even subdivided. A token can be fractionalized to represent even just a part of a right, offering many small investors access to opportunities that were previously reserved for a few major players.<\/p><p>This set of benefits cannot be ignored in the modern age we live in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2464196 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2464196\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57179cb\" data-id=\"57179cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff7d84 elementor-widget elementor-widget-text-editor\" data-id=\"9ff7d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Sponsorship Applications<\/strong><\/h4><p>But practically speaking, how does one sponsor a club with a token?<\/p><p>The practical applications are numerous, and more and more clubs, leagues, and events are experimenting with new solutions.<\/p><p>Sponsorships can be fractionalized: visibility on an LED screen at the stadium can become a package purchasable by multiple companies or individuals. Tokens can have dynamic pricing; once launched on the market, their value can increase or decrease depending on the achievement of sporting milestones.<\/p><p>Sponsorships can also become sustainable instruments, with prices and payments potentially depending on the achievement of environmental or social objectives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e921c67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e921c67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19820b8\" data-id=\"19820b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b72f30 elementor-widget elementor-widget-text-editor\" data-id=\"5b72f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>A New Way to Experience and Finance Sport<\/strong><\/h4><p>Tokenization is not a passing fad; it is a structural transformation. In this way, sponsorships are more transparent, more flexible, and more accessible. Clubs can innovate, sponsors can invest intelligently, and fans can participate actively.<\/p><p>In an increasingly digital world, even sports sponsorship is becoming a shared, measurable, and open experience.<\/p><p>We addressed this topic with <strong>Forbes Italia<\/strong>, featuring Luca Mariani and Giovanni Palazzi, respectively a board member and the CEO of <strong>ChainOn<\/strong>.<\/p><p><strong>ChainOn<\/strong>, thanks to its expertise and technology, aims to offer services across the entire tokenization value chain, targeting both issuers (clubs, leagues, public bodies, event organizers, brands) and investors (companies, sponsors, funds, intermediaries).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The evolution of tokens has inevitably reached the world of sport. In recent years, technology has changed, and will continue to change, the way sports sponsorships \u2014 and the sports industry as a whole \u2014 work. The phenomenon of tokenization increasingly involves the public: clubs understand the value of people, who are considered an active and relevant part of the ecosystem. However, promotional actions and fan engagement operations are only a small part of the world of digital tokens.<\/p>\n","protected":false},"author":9,"featured_media":10865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-10871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Digital Revolution of Sport: Tokens and Sponsorships in the Blockchain Era<\/title>\n<meta name=\"description\" content=\"How Tokenization is Redefining Fan Engagement, Transparency, and Sponsorships in the Sports Industry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chainon.it\/en\/the-digital-revolution-of-sport-tokens-and-sponsorships-in-the-blockchain-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Digital Revolution of Sport: Tokens and Sponsorships in the Blockchain Era\" \/>\n<meta property=\"og:description\" content=\"How Tokenization is Redefining Fan Engagement, Transparency, and Sponsorships in the Sports Industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chainon.it\/en\/the-digital-revolution-of-sport-tokens-and-sponsorships-in-the-blockchain-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Chainon\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T11:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2025\/11\/sponsorizzazioni-token-sport-blockchain.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" 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