{"id":10959,"date":"2026-01-15T12:51:51","date_gmt":"2026-01-15T11:51:51","guid":{"rendered":"https:\/\/www.chainon.it\/?p=10959"},"modified":"2026-01-15T12:51:51","modified_gmt":"2026-01-15T11:51:51","slug":"the-return-of-youth-in-serie-a-a-trend-or-a-real-necessity","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/the-return-of-youth-in-serie-a-a-trend-or-a-real-necessity\/","title":{"rendered":"The Return of Youth in Serie A: A Trend or a Real Necessity?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10959\" class=\"elementor elementor-10959\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d917883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d917883\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70992bf\" data-id=\"70992bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8afcce6 elementor-widget elementor-widget-heading\" data-id=\"8afcce6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Return of Youth in Serie A: A Trend or a Real Necessity?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad796d elementor-widget elementor-widget-image\" data-id=\"8ad796d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/01\/Copertina_ChainOn_Il-ritorno-dei-giovani-in-Serie-A.png\" class=\"attachment-full size-full wp-image-10948\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/01\/Copertina_ChainOn_Il-ritorno-dei-giovani-in-Serie-A.png 1200w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/01\/Copertina_ChainOn_Il-ritorno-dei-giovani-in-Serie-A-300x158.png 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/01\/Copertina_ChainOn_Il-ritorno-dei-giovani-in-Serie-A-1024x538.png 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/01\/Copertina_ChainOn_Il-ritorno-dei-giovani-in-Serie-A-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75bc3f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75bc3f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79b156f\" data-id=\"79b156f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d57d9c7 elementor-widget elementor-widget-text-editor\" data-id=\"d57d9c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-path-to-node=\"4\"><em><b data-path-to-node=\"4\" data-index-in-node=\"0\">We are experiencing a transition phase which, supported by ChainOn\u2019s digital innovation, opens new avenues both on the pitch and in the economics of the clubs.<\/b><\/em><\/p><p data-path-to-node=\"5\">Is Italian football shedding its skin? <b data-path-to-node=\"5\" data-index-in-node=\"39\">Serie A<\/b> is no longer the league of lavish spending but (also) a laboratory where <b data-path-to-node=\"5\" data-index-in-node=\"120\">economic sustainability<\/b> is the true guiding light for management. In this scenario, the search for new resources does not rely solely on the pitch, but also on the ability to attract innovative commercial investments.<\/p><p data-path-to-node=\"6\">This is where the role of <b data-path-to-node=\"6\" data-index-in-node=\"26\">ChainOn<\/b> comes into play\u2014the digital marketplace that revolutionizes the world of sponsorships by enabling a direct, fast, and transparent connection between companies (investors) and sellers (clubs). While football clubs must focus on young players to generate capital gains, a platform like <b data-path-to-node=\"6\" data-index-in-node=\"318\">ChainOn<\/b> becomes fundamental in transforming this &#8220;Green Line&#8221; (youth strategy) into a commercial asset, intercepting brands interested in a fresh, international, and digital target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96a0a2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96a0a2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6e0458\" data-id=\"a6e0458\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-171ae59 elementor-widget elementor-widget-text-editor\" data-id=\"171ae59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 data-path-to-node=\"7\"><strong>Squad Rejuvenation: A Choice or an Obligation?<\/strong><\/h4><p data-path-to-node=\"8\">The rejuvenation of <b data-path-to-node=\"8\" data-index-in-node=\"20\">Serie A<\/b> is not a passing fad, but a rigorous strategy for financial survival. What we are witnessing is a structural paradigm shift. The few players over 30 being signed are now strictly free agents (signed without a transfer fee), such as <b data-path-to-node=\"8\" data-index-in-node=\"260\">Modri\u0107<\/b>, <b data-path-to-node=\"8\" data-index-in-node=\"268\">De Bruyne<\/b>, and <b data-path-to-node=\"8\" data-index-in-node=\"283\">D\u017eeko<\/b>.<\/p><p data-path-to-node=\"9\">To grasp the deep reasons behind this shift toward youth, one must look at the numbers from the summer transfer window that concluded on <b data-path-to-node=\"9\" data-index-in-node=\"137\">September 1, 2025<\/b>. Reports from sources like <b data-path-to-node=\"9\" data-index-in-node=\"182\">Transfermarkt<\/b> and analyses by the <a href=\"https:\/\/www.deloitte.com\/uk\/en\/about\/press-room\/deloitte-premier-league-spending-record-eclipsed.html\" target=\"_blank\" rel=\"noopener\"><b data-path-to-node=\"9\" data-index-in-node=\"216\">Deloitte Sports Business Group<\/b><\/a> highlight an unbridgeable gap in spending compared to traditional means. <a href=\"https:\/\/www.calcioefinanza.it\/2025\/09\/02\/spese-per-campionato-calciomercato-premier-league-serie-a\/\" target=\"_blank\" rel=\"noopener\">While the <b data-path-to-node=\"9\" data-index-in-node=\"330\">Premier League<\/b> shattered every previous record, reaching the monstrous figure of <b data-path-to-node=\"9\" data-index-in-node=\"411\">\u20ac3.56 billion<\/b> invested in a single summer, <b data-path-to-node=\"9\" data-index-in-node=\"454\">Serie A<\/b> stopped at <b data-path-to-node=\"9\" data-index-in-node=\"473\">\u20ac1.19 billion<\/b><\/a>.<\/p><p data-path-to-node=\"10\">The most significant figure, however, lies not in total volumes, but in the net balance. The English league can afford a commercial deficit of over \u20ac1.5 billion thanks to global TV rights and state or private club ownerships with unlimited capital; conversely, the Italian football system <b data-path-to-node=\"10\" data-index-in-node=\"289\">closed<\/b> the summer session with a contained deficit of around \u20ac90 million. In this scenario, competing for the purchase of established champions has become financially unsustainable. The arrival of <b data-path-to-node=\"10\" data-index-in-node=\"486\">Florian Wirtz<\/b> and <b data-path-to-node=\"10\" data-index-in-node=\"504\">Alexander Isak<\/b> at <b data-path-to-node=\"10\" data-index-in-node=\"522\">Liverpool<\/b>, for a combined expenditure close to <b data-path-to-node=\"10\" data-index-in-node=\"569\">\u20ac270 million<\/b>, is the emblem of an elite market that Italian clubs can no longer access as buyers, but only as sellers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aabf42f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aabf42f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06c91f7\" data-id=\"06c91f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77f297e elementor-widget elementor-widget-text-editor\" data-id=\"77f297e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 data-path-to-node=\"11\"><strong>Making a Virtue Out of Necessity<\/strong><\/h4><p data-path-to-node=\"12\">With the expiration of the tax benefits from the <i data-path-to-node=\"12\" data-index-in-node=\"49\">Decreto Crescita<\/i> (Growth Decree)\u2014which in past years had incentivized the signing of expensive players from abroad thanks to gross salary tax relief\u2014Sporting Directors have had to pivot toward profiles with high potential and low wages. The strategy of &#8220;buy low, sell high&#8221; has become the only business model capable of guaranteeing self-sustainability.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2464196 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2464196\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57179cb\" data-id=\"57179cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff7d84 elementor-widget elementor-widget-text-editor\" data-id=\"9ff7d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 data-path-to-node=\"13\"><strong>The Parma Case Study<\/strong><\/h4><p data-path-to-node=\"14\">The case of <b data-path-to-node=\"14\" data-index-in-node=\"12\">Giovanni Leoni<\/b>, a central defender born in 2006, is an example of this new era. His path at <b data-path-to-node=\"14\" data-index-in-node=\"104\">Parma<\/b> followed a precise blueprint: early identification with an investment by the club (just under \u20ac8 million), valorization through significant playing time in the first team, and a subsequent sale to the <b data-path-to-node=\"14\" data-index-in-node=\"311\">Premier League<\/b> (to <b data-path-to-node=\"14\" data-index-in-node=\"330\">Liverpool<\/b>) for a figure close to <b data-path-to-node=\"14\" data-index-in-node=\"363\">\u20ac31 million<\/b>.<\/p><p data-path-to-node=\"15\">Leoni, as well as <b data-path-to-node=\"15\" data-index-in-node=\"18\">Bonny<\/b> (signed at zero cost by <b data-path-to-node=\"15\" data-index-in-node=\"48\">Parma<\/b> in 2021 and sold for <b data-path-to-node=\"15\" data-index-in-node=\"75\">\u20ac23 million<\/b> to <b data-path-to-node=\"15\" data-index-in-node=\"90\">Inter<\/b>), represent the perfect example of the model functioning correctly, where the search for talent goes beyond sporting results and young players become liquidable assets.<\/p><p data-path-to-node=\"16\">Even the historic giants of <b data-path-to-node=\"16\" data-index-in-node=\"28\">Serie A<\/b>, like <b data-path-to-node=\"16\" data-index-in-node=\"42\">Juventus<\/b>, have reoriented their budgets: the \u20ac30-40 million that was once destined for &#8220;safe veterans&#8221; is today allocated to Under-23 players like <b data-path-to-node=\"16\" data-index-in-node=\"189\">Francisco Concei\u00e7\u00e3o<\/b>\u2014investments that maintain a guaranteed residual value on the balance sheet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e921c67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e921c67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19820b8\" data-id=\"19820b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b72f30 elementor-widget elementor-widget-text-editor\" data-id=\"5b72f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 data-path-to-node=\"17\"><strong>Beyond the Pitch: How the &#8220;Green Line&#8221; Revolutionizes Sponsorships<\/strong><\/h4><p data-path-to-node=\"18\">In a context where TV rights no longer guarantee the growth seen in the past, commercial revenues are fundamental to increasing operating budgets. If the transformation of Serie A into a talent hub responds to a budgetary necessity, it also opens up new opportunities for growth: leveraging the fresh image of new prospects allows clubs to present themselves to potential sponsors by highlighting a long-term project and strategy\u2014qualities that brands often appreciate.<\/p><p data-path-to-node=\"19\">Furthermore, acquiring talent from abroad can represent not just a technical operation, but the opening of a direct channel to specific markets. This scenario triggers a virtuous circle, allowing clubs to offer visibility that transcends national borders, transforming partnerships from local to global and reducing dependence solely on player trading capital gains.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We are experiencing a transition phase which, supported by ChainOn\u2019s digital innovation, opens new avenues both on the pitch and in the economics of the clubs.<\/p>\n","protected":false},"author":9,"featured_media":10948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-10959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Return of Youth in Serie A: A Trend or a Real Necessity? 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