{"id":11242,"date":"2026-04-05T22:52:17","date_gmt":"2026-04-05T20:52:17","guid":{"rendered":"https:\/\/www.chainon.it\/?p=11242"},"modified":"2026-04-07T16:56:14","modified_gmt":"2026-04-07T14:56:14","slug":"predictive-survey-sponsorship-2026","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/predictive-survey-sponsorship-2026\/","title":{"rendered":"Predictive Survey 2026 on Sponsorship"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11242\" class=\"elementor elementor-11242\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e3535f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e3535f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column 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.elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">THE 25TH EDITION OF THE PREDICTIVE SURVEY \u201cTHE FUTURE OF SPONSORSHIP IN THE NEXT YEAR\u201d<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4ee016 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4ee016\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390d01d\" data-id=\"390d01d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f07edd6 elementor-widget elementor-widget-image\" data-id=\"f07edd6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ENG.jpg\" class=\"attachment-full size-full wp-image-11253\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ENG.jpg 1200w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ENG-300x158.jpg 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ENG-1024x538.jpg 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ENG-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5eb36d elementor-widget elementor-widget-text-editor\" data-id=\"d5eb36d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In <strong>2026<\/strong>, the <strong>global sponsorship market<\/strong> will reach <strong>$ 129,4 billion<\/strong>, marking a <strong>+15%<\/strong> increase compared to <strong>2025<\/strong>: more than double the growth expected for the global advertising market.<\/p><p>In <strong>Italy<\/strong>, in <strong>2025<\/strong>, the <strong>sponsorship market<\/strong> reached <strong>\u20ac 1.564 million<\/strong>, the highest level recorded in the last <strong>15 years<\/strong>, also driven by the impact of the <strong>Milano Cortina Winter Olympics<\/strong>.<\/p><p>Produced by <strong>ChainOn<\/strong> and <strong>StageUp<\/strong>, the <strong>25th edition of the Predictive Survey <\/strong><em>&#8220;The Future of Sponsorship in the Next Year&#8221;<\/em> analyses the size, trends and future scenarios of the global and Italian sponsorship market, with a focus on <strong>growth drivers<\/strong>, the <strong>role of sport<\/strong>, and the evolution of partnerships across <strong>culture<\/strong>, <strong>entertainment<\/strong> and the <strong>social<\/strong> sector.<\/p><p>By filling in the form, you will be able to <strong>download<\/strong> a <strong><u>summary version<\/u><\/strong><strong><u> of the research<\/u><\/strong>, featuring <strong>data<\/strong>, <strong>insights<\/strong> and <strong>key takeaways<\/strong> for brands, sponsors, clubs, properties, event organisers and industry professionals.<\/p><p>The <strong>full version<\/strong> of the Survey will be made available at a later stage.<\/p><p>The download is free upon completion of the form using a <strong>business email address<\/strong>.<br \/>Enter your details and you will receive the report directly by email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67fb397 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67fb397\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20ba940\" data-id=\"20ba940\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9276e21 elementor-widget 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class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> <b>Company<\/b>*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"azienda\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"azienda\" \/><\/span> <\/label>\n<\/p>\n<p><label> <b>Phone<b><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefono\" \/><\/span> <\/b><\/b><\/label>\n<\/p>\n<p>*Mandatory fields\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-62\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-62\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span> I have read and agree to your <a href=\"\/privacy-e-cookie-policy\" target=\"_blank\">privacy e cookie policy<\/a>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THE 25TH EDITION OF THE PREDICTIVE SURVEY \u201cTHE FUTURE OF SPONSORSHIP IN THE NEXT YEAR\u201d In 2026, the global sponsorship market will reach $ 129,4 billion, marking a +15% increase compared to 2025: more than double the growth expected for the global advertising market. In Italy, in 2025, the sponsorship market reached \u20ac 1.564 million, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":11290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-11242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-report-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predictive Survey 2026 on Sponsorship | Chainon<\/title>\n<meta name=\"description\" content=\"Predictive Survey Sponsorship 2026: in 2026 the global market will reach $ 129,4 billion. 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