{"id":11419,"date":"2026-06-04T15:19:58","date_gmt":"2026-06-04T13:19:58","guid":{"rendered":"https:\/\/www.chainon.it\/?p=11419"},"modified":"2026-06-04T15:24:15","modified_gmt":"2026-06-04T13:24:15","slug":"sports-sponsorships-in-italy-by-2026-the-market-will-exceed-e1-1-billion","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/sports-sponsorships-in-italy-by-2026-the-market-will-exceed-e1-1-billion\/","title":{"rendered":"SPORTS SPONSORSHIPS IN ITALY: BY 2026, THE MARKET WILL EXCEED \u20ac1.1 BILLION."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11419\" class=\"elementor elementor-11419\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e3535f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e3535f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f1b821\" data-id=\"7f1b821\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a210df elementor-widget elementor-widget-heading\" data-id=\"5a210df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">SPONSORIZZAZIONI SPORTIVE IN ITALIA: NEL 2026 IL MERCATO SUPERERA' \u20ac 1,1 MILIARDI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4ee016 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4ee016\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390d01d\" data-id=\"390d01d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f07edd6 elementor-widget elementor-widget-image\" data-id=\"f07edd6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ITA.jpg\" class=\"attachment-full size-full wp-image-11247\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ITA.jpg 1200w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ITA-300x158.jpg 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ITA-1024x538.jpg 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/03\/Copertina-Predittiva2026_ITA-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5eb36d elementor-widget elementor-widget-text-editor\" data-id=\"d5eb36d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: left;\">The 2026 Predictive Survey \u201cThe Future of Sponsorship,\u201d conducted by StageUp and ChainOn, confirms that the sponsorship market as a whole (sports, culture, entertainment, and social causes) is experiencing a phase of structural expansion both globally and in Italy, with projected investment increases of +15% worldwide and +7% in Italy for the current year.<\/p><p style=\"text-align: left;\">Sports remain the primary driver of investment worldwide and in Italy, with trends fueled by increasingly integrated business models that create synergy between communication, engagement, loyalty, live experiences, streaming, and social media.<\/p><p style=\"text-align: left;\">TRENDS IN ITALY AND GLOBALLY. By 2026, the global sponsorship market will reach $129.4 billion in nominal terms (+15%), with sports leading the sector at $91.9 billion (71% of the total). In Italy, the total market will grow from \u20ac1.564 billion in nominal terms in 2025 to \u20ac1.673 billion in 2026, representing 7% growth.<\/p><p style=\"text-align: left;\">SPORTS SPONSORSHIPS IN ITALY. In 2026, sports sponsorship in Italy is estimated at \u20ac1.127 billion (67% of the total sector) and remains the top driver of national investment, while growth continues in the culture, entertainment, and social sectors, driven by ESG (Environment-Social-Governance) initiatives.<\/p><p style=\"text-align: left;\">\u00a0SERIE A AND THE MILAN-CORTINA OLYMPICS. In 2025, Serie A soccer accounted for 47.4% (\u20ac517 million) of sports investments, and this figure is projected to rise further to \u20ac542 million in 2026. The sector was primarily influenced by the Milan-Cortina Olympics and Paralympics, which served as the main driver of investment during the 2024\u201326 period and accounted for 17.9% of the total in 2025. Among national leagues, the Serie A basketball league remains the second-largest competition in terms of revenue in 2025, with a value of \u20ac70 million (6.4% of the total). The SuperLega volleyball league, the top men\u2019s division, accounts for 3.2% of the overall market, with revenue of \u20ac35 million.<\/p><p style=\"text-align: left;\">\u00a0\u201cThe data emerging from the 2026 Predictive Survey fully confirms what we observe every day on the ChainOn platform,\u201d says ChainOn CEO Giovanni Palazzi. \u201c The sponsorship market depends and will increasingly depend on the ability to interconnect and measure, in a precise and verifiable manner, the impact that an event, a team, or an athlete has on the behavior of stakeholders and fans, as well as on the local economy. Digital platforms that allow investors to combine purchasing opportunities, engagement, loyalty, and experience represent today\u2019s strategic frontier for extracting maximum value from sponsorships. With ChainOn, we aim to be the bridge connecting the demand for transparency to concrete investment opportunities, helping to make the entire sponsorship system more measurable, efficient, and sustainable.\u201d<\/p><p style=\"text-align: left;\">StageUp CEO Federico Gaetano adds: \u201cSponsorship is not a tool for visibility, but first and foremost a reputational investment. Visibility can amplify its effects, but it is no longer its foundation. Milan-Cortina 2026 is a clear example of this: even without brand exposure on the competition venues, numerous companies have chosen to become partners of the event, recognizing Olympic and Paralympic values as the primary driver of value creation and building around them independent, targeted communication and activation plans that have amplified the significance of the partnership and generated concrete results in terms of reputation, relationships, and business.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cac983e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cac983e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76668d0\" data-id=\"76668d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-542e484 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"542e484\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/stageup.com\/index.php\/indagine-predittiva-2026\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Something more about the research<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37d8d71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37d8d71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3af4df\" data-id=\"f3af4df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e6845f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9e6845f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.chainon.it\/indagine-predittiva-sponsorizzazioni-2026\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here to download the Predictive Survey Global 2026<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SPONSORIZZAZIONI SPORTIVE IN ITALIA: NEL 2026 IL MERCATO SUPERERA&#8217; \u20ac 1,1 MILIARDI The 2026 Predictive Survey \u201cThe Future of Sponsorship,\u201d conducted by StageUp and ChainOn, confirms that the sponsorship market as a whole (sports, culture, entertainment, and social causes) is experiencing a phase of structural expansion both globally and in Italy, with projected investment increases [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,86],"tags":[],"class_list":["post-11419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPORTS SPONSORSHIPS IN ITALY: BY 2026, THE MARKET WILL EXCEED \u20ac1.1 BILLION. | Chainon<\/title>\n<meta name=\"description\" content=\"SPONSORIZZAZIONI SPORTIVE IN ITALIA: NEL 2026 IL MERCATO SUPERER\u00c0 \u20ac 1,1 MILIARDISPORTS SPONSORSHIPS IN ITALY: BY 2026, THE MARKET WILL EXCEED \u20ac1.1 BILLION.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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