{"id":11754,"date":"2026-08-19T11:30:18","date_gmt":"2026-08-19T09:30:18","guid":{"rendered":"https:\/\/www.chainon.it\/?p=11754"},"modified":"2026-08-19T15:56:49","modified_gmt":"2026-08-19T13:56:49","slug":"quali-sono-le-squadre-piu-tifate-della-serie-a-nel-2026","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/quali-sono-le-squadre-piu-tifate-della-serie-a-nel-2026\/","title":{"rendered":"Serie A Fans 2025\/26: Juventus is first, Cagliari e Parma grew up"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11754\" class=\"elementor elementor-11754\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f613d5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f613d5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d29f6a8\" data-id=\"d29f6a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a378aa0 elementor-widget elementor-widget-heading\" data-id=\"a378aa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Serie A Fans in Italy Reach 25.6 Million: Juventus Still No. 1, Ahead of Inter and Milan<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5a980c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5a980c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab060ff\" data-id=\"ab060ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f107925 elementor-widget elementor-widget-image\" data-id=\"f107925\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/08\/LA-PASSIONE-CHE-FA-BUSINESS-5.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db59611 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db59611\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24db9d9\" data-id=\"24db9d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e5088f elementor-widget elementor-widget-text-editor\" data-id=\"0e5088f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Growth is stronger among mid-sized and smaller clubs, with Cagliari and Parma standing out<\/strong><\/p><p>The <strong>Sponsor Value<\/strong> research, conducted by StageUp in partnership with Ipsos Doxa, once again provides an annual snapshot of football fandom in Italy, a pillar of Italian identity involving <strong>68.5% of the Italian population and 87.2% of those interested in Serie A<\/strong>.<\/p><p>Fans of Serie A football clubs in the <strong>2025\/26 season<\/strong> numbered <strong>25.6 million<\/strong> in Italy, a figure that remained essentially stable compared with the 2024\/25 season, increasing by <strong>0.32%<\/strong>.<\/p><p>The figure comes from the Sponsor Value survey conducted by StageUp in partnership with Ipsos Doxa, now in its <strong>26th year<\/strong>. The findings confirm that interest in Serie A translates into a strong sense of symbolic belonging, a cultural characteristic that makes club football fandom a genuine pillar of Italian identity.<\/p><p>The phenomenon continues to be driven primarily by the emotional connection passed down through families and local communities rather than by sporting or managerial success. However, the latter is becoming increasingly important in a sporting world that is ever more globalised, virtual, fast-moving and dominated by increasingly fluid forms of fandom.<\/p><h2>WHO ARE THE FANS?<\/h2><p>The football fan base continues to be remarkably diverse. <strong>Men account for 55% and women for 45%<\/strong>, confirming that passion for football is becoming increasingly balanced and inclusive, gradually breaking down traditional gender boundaries.<\/p><p>The average age is relatively mature, with the <strong>35\u201354 age group accounting for 47%<\/strong> of fans. At the same time, <strong>under-24s represent a solid 16%<\/strong> of the total.<\/p><p>Geographically, the distribution broadly reflects the Italian population. <strong>Southern Italy and the Islands lead with 39% of fans<\/strong>, followed by the <strong>North-West with 26%<\/strong>.<\/p><p>In southern regions, supporting a favourite club remains a powerful expression of identity, belonging and social aspiration.<\/p><p>From an economic perspective, football fandom is predominantly a middle-class phenomenon: <strong>59% of supporters belong to the middle-income segment<\/strong>, confirming that football remains one of the few major social forces capable of bringing together people from different income groups and backgrounds under the same colours.<\/p><h2>TOP 5: JUVENTUS STILL FIRST, INTER LEADS IN MILAN<\/h2><p>The <strong>Top 5 most supported teams<\/strong> remains unchanged.<\/p><p><strong>Juventus<\/strong> retains first place with <strong>7,741,000 fans<\/strong>, despite a declining trend for the second consecutive year, down <strong>1.6% compared with 2024\/25<\/strong>. The decline can be attributed both to sporting results and to a club identity that has become increasingly disconnected from the expectations of its supporters.<\/p><p>In second place is <strong>Inter<\/strong>, the Italian champions, with <strong>4,275,000 fans<\/strong>, up <strong>2.3% compared with 2025<\/strong>.<\/p><p>Two league titles in the last three seasons, the <strong>2026 Coppa Italia triumph<\/strong>, and strong performances in European competitions have enabled the Nerazzurri to remain ahead of their city rivals for the <strong>fourth consecutive year<\/strong>.<\/p><p><strong>Milan<\/strong> follows in third place with <strong>3,976,000 fans<\/strong>, recording a stronger <strong>4.2% increase<\/strong> in a season that saw improved performances on the pitch, despite missing out on Champions League qualification on the final matchday.<\/p><p>Completing the Top 5 is <strong>Napoli<\/strong>, with <strong>3,079,000 fans<\/strong>, up for the second consecutive year (<strong>+1.4%<\/strong>), followed by <strong>Roma<\/strong>, with <strong>1,790,000<\/strong>.<\/p><p><strong>Fiorentina<\/strong> ranks sixth with <strong>655,000 supporters<\/strong>, down <strong>6.6%<\/strong> after a difficult season that fell short of initial expectations. It was one of the most challenging campaigns in the club&#8217;s recent history and was also marked by protests from supporters.<\/p><h2>MID-SIZED CLUBS RECORD THE STRONGEST GROWTH<\/h2><p>The research once again highlights a trend in which the largest percentage increases in fan bases are being recorded by <strong>mid-sized and smaller clubs<\/strong>.<\/p><p><strong>Cagliari<\/strong>, with <strong>642,000 fans<\/strong>, overtakes Lazio and records the strongest growth of any club, increasing by <strong>10.1% compared with 2024\/25<\/strong>.<\/p><p>Above the overall average, growth was also recorded by <strong>Parma<\/strong>, now at <strong>139,000 fans (+9.5%)<\/strong>, <strong>Lecce<\/strong> with <strong>355,000 (+4.1%)<\/strong>, <strong>Udinese<\/strong> with <strong>198,000 (+3.1%)<\/strong>, and <strong>Como<\/strong> with <strong>138,000 (+2.2%)<\/strong>.<\/p><p>What is driving this growth?<\/p><p>First of all, there is the statistical phenomenon known as the <strong>\u201cbase effect\u201d<\/strong>, according to which percentage increases are easier to achieve when starting from a smaller absolute fan base.<\/p><p>Beyond this, however, the figures reveal <strong>three broader sociological drivers<\/strong> that go beyond individual cases.<\/p><p><strong>Cagliari<\/strong> is benefiting from the powerful David-versus-Goliath narrative: by defeating a more prestigious opponent, the team creates a story of redemption that extends beyond its traditional geographical boundaries and attracts support from fans elsewhere.<\/p><p><strong>Como<\/strong> is also capitalising on results that have exceeded expectations, but at the same time on a broader model focused on <strong>social engagement, aesthetics and global ambitions<\/strong>.<\/p><p><strong>Parma, Lecce and Udinese<\/strong> demonstrate how sporting and managerial planning can represent the most universal and sustainable driver of growth. Consistency in objectives and actions over time can transform initial sympathy into a lasting sense of identity and belonging.<\/p><h2>STATEMENT<\/h2><blockquote><p>\u201cThe size of a club&#8217;s fan base is not merely a matter of image; it translates directly into an increase in the value of individual clubs,\u201d comments <strong>StageUp President Giovanni Palazzi<\/strong>.<\/p><\/blockquote><blockquote><p>\u201cA larger number of supporters means greater bargaining power in negotiations with sponsors, greater appeal to potential investors in the sports company, and an increase in revenues generated by merchandising, season tickets and digital content.<\/p><\/blockquote><blockquote><p>\u201cAs also highlighted by our <strong>Football Sponsor 360<\/strong> service (<a href=\"http:\/\/www.footballsponsor360.com\/\">www.footballsponsor360.com<\/a>), which is designed to assess, negotiate and plan sponsorships in Serie A, the Italian market could generate more than <strong>\u20ac60 million in additional revenues<\/strong> through better exploitation of the relationship between club brands and sponsors.<\/p><\/blockquote><blockquote><p>\u201cThat would represent a <strong>10% increase in sponsorship revenues for the top division<\/strong>, a significant amount for the sustainability of the football system \u2014 and, unfortunately, one that Serie A is currently leaving on the table.\u201d<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1573925 elementor-widget elementor-widget-image\" data-id=\"1573925\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"544\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/08\/Classifica-Tifosi-Serie-A-1024x696.png\" class=\"attachment-large size-large wp-image-11758\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/08\/Classifica-Tifosi-Serie-A-1024x696.png 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/08\/Classifica-Tifosi-Serie-A-300x204.png 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/08\/Classifica-Tifosi-Serie-A-768x522.png 768w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/08\/Classifica-Tifosi-Serie-A-1536x1043.png 1536w, https:\/\/www.chainon.it\/wp-content\/uploads\/2026\/08\/Classifica-Tifosi-Serie-A.png 1702w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Serie A Fans in Italy Reach 25.6 Million: Juventus Still No. 1, Ahead of Inter and Milan Growth is stronger among mid-sized and smaller clubs, with Cagliari and Parma standing out The Sponsor Value research, conducted by StageUp in partnership with Ipsos Doxa, once again provides an annual snapshot of football fandom in Italy, a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-11754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serie A Fans 2025\/26: Juventus is first, Cagliari e Parma grew up | Chainon<\/title>\n<meta name=\"description\" content=\"Sono 25,6 milioni i tifosi della Serie A 2025\/26: Juventus prima, davanti a Inter e Milan. 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