{"id":3125,"date":"2021-07-22T20:24:16","date_gmt":"2021-07-22T18:24:16","guid":{"rendered":"https:\/\/www.chainon.it\/sponsorizzazioni-un-cambio-radicale-in-arrivo\/"},"modified":"2022-06-27T22:21:05","modified_gmt":"2022-06-27T20:21:05","slug":"sponsorizzazioni-un-cambio-radicale-in-arrivo","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/sponsorizzazioni-un-cambio-radicale-in-arrivo\/","title":{"rendered":"SPONSORSHIP: A RADICAL CHANGE COMING?"},"content":{"rendered":"<p>\u201cSponsorship: a radical change coming?\u201d is the title of the podcast featuring our CEO Giovanni<br \/>\nPalazzi, produced by Sport Business Italia and already available at the link<br \/>\n<a href=\"https:\/\/www.cambiodicampo.com\/podcasthome-sbi\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cambiodicampo.com\/podcasthome-sbi\/<\/a><\/p>\n<p>The world of sponsorships has often remained one step behind the technological advancement in<br \/>\nthe various market trends, but ChainOn is making a real disruption in the sports market: but now<br \/>\nthis is no longer enough, because internet has revolutionized the market, and the cost of many<br \/>\nagreements is no longer sustainable if there is simply visibility as a return.<\/p>\n<p>Many advances have been made but the increasingly pressing need for analytics and performance<br \/>\nmeasurement has again questioned many of the models generating new opportunities and<br \/>\nreflections on the future of this world that significantly impacts the sports market<br \/>\nChain On is a digital marketplace for buying and selling sponsorships, media rights and licensing<br \/>\nrights, a platform that will open many possibilities even for smaller clubs, who will be able to<br \/>\ncreate the marketing plan sponsor and make themselves visible even to much more important<br \/>\nplayers than those with whom they usually collaborate. It therefore opens a theme of meritocracy<br \/>\nthat is often missed and that will undoubtedly lead companies to focus more importantly on those<br \/>\nfigures able to generate packages that are actually attractive able to enhance brand heritage of<br \/>\nclubs and possible partners. This will give a further boost to the transformation process of the<br \/>\nclubs and the need for professionalization of the industry.<\/p>\n<p>THE FUTURE OF SPONSORSHIP IS HERE!<br \/>\nYou can listen the episode also on Spotify, Apple podcast <a href=\"https:\/\/linktr.ee\/sportbusinessitalia\" target=\"_blank\" rel=\"noopener noreferrer\">@sportbusinessitalia | Linktree<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSponsorship: a radical change coming?\u201d is the title of the podcast featuring our CEO Giovanni Palazzi, produced by Sport Business Italia and already available at the link https:\/\/www.cambiodicampo.com\/podcasthome-sbi\/ The world of sponsorships has often remained one step behind the technological advancement in the various market trends, but ChainOn is making a real disruption in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-3125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPONSORSHIP: A RADICAL CHANGE COMING? 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