{"id":5151,"date":"2023-02-15T11:30:04","date_gmt":"2023-02-15T10:30:04","guid":{"rendered":"https:\/\/www.chainon.it\/?p=5151"},"modified":"2023-02-20T08:07:01","modified_gmt":"2023-02-20T07:07:01","slug":"sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/","title":{"rendered":"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey &#8216;The Future of Sponsorship&#8217;."},"content":{"rendered":"<p>The 22nd Predictive Survey &#8220;<strong>The Future of Sponsorship<\/strong>&#8221; carried out by StageUp with the collaboration of ChainOn shows that the <strong>sponsorship industry in Italy<\/strong> grew by <strong>+8.2%<\/strong> in 2022, compared to 2021.<\/p>\n<p>The <strong>Sports sector<\/strong> in 2022 grew by 2.1% to<strong> \u20ac768 million<\/strong>, with Serie A Football leading with 61% of investments, followed by Serie A Basketball, Serie B Football and Serie A Men&#8217;s Volleyball.<\/p>\n<p>The survey predicts that, despite the economic downturn and high uncertainties related to the war in Ukraine, there will be f<strong>urther modest growth<\/strong> in <strong>investments<\/strong> to <strong>\u20ac1.102 billion<\/strong> (+1.6%) by 2023, growth driven by culture, entertainment and social. The market is expected to return to pre-war levels in 2026.<\/p>\n<p>The document also contains <strong>6 very interesting predictions<\/strong> regarding the world of sport in 2023, including technology, digitisation, Artificial Intelligence, Blockchain and Social.<\/p>\n<p>Download the <a href=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2023\/02\/Comunicato_Predittiva_2023.docx.pdf\">Press Release<\/a> in Italian in which there is also a statement by Giovanni Palazzi, President of StageUp.<\/p>\n<p><a href=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2023\/02\/Articolo-Gazzetta.it_.pdf\">Download here<\/a> instead the full article in Italian published by <em>Gazzetta dello Sport<\/em> on 15 February, signed by Marco Iaria.<\/p>\n<p>Download below the related articles in Italian:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2023\/02\/Articolo-Gazzetta.it_.pdf\">Article<\/a> published by <em>Gazzetta dello sport<\/em> signed by Marco Iaria &#8211; February, the 15th;<\/li>\n<li><a href=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2023\/02\/Articolo-Sole24Ore.jpg\">Article<\/a> published by <em>Sole24Ore<\/em> signed by Marco Bellinazzo &#8211; Febraury, the 19th.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The 22nd Predictive Survey &#8220;The Future of Sponsorship&#8221; carried out by StageUp with the collaboration of ChainOn shows that the sponsorship industry in Italy grew by +8.2% in 2022, compared to 2021. The Sports sector in 2022 grew by 2.1% to \u20ac768 million, with Serie A Football leading with 61% of investments, followed by Serie [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-5151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey &#039;The Future of Sponsorship&#039;. | Chainon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey &#039;The Future of Sponsorship&#039;. | Chainon\" \/>\n<meta property=\"og:description\" content=\"The 22nd Predictive Survey &#8220;The Future of Sponsorship&#8221; carried out by StageUp with the collaboration of ChainOn shows that the sponsorship industry in Italy grew by +8.2% in 2022, compared to 2021. The Sports sector in 2022 grew by 2.1% to \u20ac768 million, with Serie A Football leading with 61% of investments, followed by Serie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/\" \/>\n<meta property=\"og:site_name\" content=\"Chainon\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-15T10:30:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-20T07:07:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2023\/02\/Screen-Intervista-Palazzi-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"andreachainon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andreachainon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/\"},\"author\":{\"name\":\"andreachainon\",\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/person\/98a64f3850c7d14f7d47129b58c674e5\"},\"headline\":\"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey &#8216;The Future of Sponsorship&#8217;.\",\"datePublished\":\"2023-02-15T10:30:04+00:00\",\"dateModified\":\"2023-02-20T07:07:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/\"},\"wordCount\":213,\"publisher\":{\"@id\":\"https:\/\/www.chainon.it\/en\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/\",\"url\":\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/\",\"name\":\"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey 'The Future of Sponsorship'. | Chainon\",\"isPartOf\":{\"@id\":\"https:\/\/www.chainon.it\/en\/#website\"},\"datePublished\":\"2023-02-15T10:30:04+00:00\",\"dateModified\":\"2023-02-20T07:07:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.chainon.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey &#8216;The Future of Sponsorship&#8217;.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chainon.it\/en\/#website\",\"url\":\"https:\/\/www.chainon.it\/en\/\",\"name\":\"Chainon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.chainon.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.chainon.it\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.chainon.it\/en\/#organization\",\"name\":\"Chainon\",\"url\":\"https:\/\/www.chainon.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.chainon.it\/wp-content\/uploads\/2022\/05\/logo-chainon.png\",\"contentUrl\":\"https:\/\/www.chainon.it\/wp-content\/uploads\/2022\/05\/logo-chainon.png\",\"width\":299,\"height\":84,\"caption\":\"Chainon\"},\"image\":{\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/person\/98a64f3850c7d14f7d47129b58c674e5\",\"name\":\"andreachainon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d3e3622c0e3a77f4294f7131f689fea114c682cbdc01a5721436c5c32462def6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d3e3622c0e3a77f4294f7131f689fea114c682cbdc01a5721436c5c32462def6?s=96&d=mm&r=g\",\"caption\":\"andreachainon\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey 'The Future of Sponsorship'. | Chainon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/","og_locale":"en_US","og_type":"article","og_title":"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey 'The Future of Sponsorship'. | Chainon","og_description":"The 22nd Predictive Survey &#8220;The Future of Sponsorship&#8221; carried out by StageUp with the collaboration of ChainOn shows that the sponsorship industry in Italy grew by +8.2% in 2022, compared to 2021. The Sports sector in 2022 grew by 2.1% to \u20ac768 million, with Serie A Football leading with 61% of investments, followed by Serie [&hellip;]","og_url":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/","og_site_name":"Chainon","article_published_time":"2023-02-15T10:30:04+00:00","article_modified_time":"2023-02-20T07:07:01+00:00","og_image":[{"width":1350,"height":650,"url":"https:\/\/www.chainon.it\/wp-content\/uploads\/2023\/02\/Screen-Intervista-Palazzi-7.png","type":"image\/png"}],"author":"andreachainon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"andreachainon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/#article","isPartOf":{"@id":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/"},"author":{"name":"andreachainon","@id":"https:\/\/www.chainon.it\/en\/#\/schema\/person\/98a64f3850c7d14f7d47129b58c674e5"},"headline":"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey &#8216;The Future of Sponsorship&#8217;.","datePublished":"2023-02-15T10:30:04+00:00","dateModified":"2023-02-20T07:07:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/"},"wordCount":213,"publisher":{"@id":"https:\/\/www.chainon.it\/en\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/","url":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/","name":"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey 'The Future of Sponsorship'. | Chainon","isPartOf":{"@id":"https:\/\/www.chainon.it\/en\/#website"},"datePublished":"2023-02-15T10:30:04+00:00","dateModified":"2023-02-20T07:07:01+00:00","breadcrumb":{"@id":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.chainon.it\/en\/sponsor-nel-2022-crescita-dell82-nel-2023-si-prevede-un-16-i-dati-emergono-dalla-22-indagine-predittiva-il-futuro-della-sponsorizzazione\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chainon.it\/en\/"},{"@type":"ListItem","position":2,"name":"Sponsors, 8.2% growth in 2022. In 2023, +1.6% is expected. Data emerges from the 22nd Predictive Survey &#8216;The Future of Sponsorship&#8217;."}]},{"@type":"WebSite","@id":"https:\/\/www.chainon.it\/en\/#website","url":"https:\/\/www.chainon.it\/en\/","name":"Chainon","description":"","publisher":{"@id":"https:\/\/www.chainon.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chainon.it\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.chainon.it\/en\/#organization","name":"Chainon","url":"https:\/\/www.chainon.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chainon.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.chainon.it\/wp-content\/uploads\/2022\/05\/logo-chainon.png","contentUrl":"https:\/\/www.chainon.it\/wp-content\/uploads\/2022\/05\/logo-chainon.png","width":299,"height":84,"caption":"Chainon"},"image":{"@id":"https:\/\/www.chainon.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.chainon.it\/en\/#\/schema\/person\/98a64f3850c7d14f7d47129b58c674e5","name":"andreachainon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chainon.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d3e3622c0e3a77f4294f7131f689fea114c682cbdc01a5721436c5c32462def6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d3e3622c0e3a77f4294f7131f689fea114c682cbdc01a5721436c5c32462def6?s=96&d=mm&r=g","caption":"andreachainon"}}]}},"_links":{"self":[{"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/posts\/5151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/comments?post=5151"}],"version-history":[{"count":6,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/posts\/5151\/revisions"}],"predecessor-version":[{"id":5176,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/posts\/5151\/revisions\/5176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/media\/5152"}],"wp:attachment":[{"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/media?parent=5151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/categories?post=5151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/tags?post=5151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}