{"id":8073,"date":"2024-02-09T10:04:15","date_gmt":"2024-02-09T09:04:15","guid":{"rendered":"https:\/\/www.chainon.it\/?p=8073"},"modified":"2024-02-09T10:04:15","modified_gmt":"2024-02-09T09:04:15","slug":"5-key-reasons-to-invest-in-sports-sponsorship","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/5-key-reasons-to-invest-in-sports-sponsorship\/","title":{"rendered":"5 KEY REASONS TO INVEST IN SPORTS SPONSORSHIP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8073\" class=\"elementor elementor-8073\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99b892d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99b892d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a6ddcd\" data-id=\"4a6ddcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c93f545 elementor-widget elementor-widget-heading\" data-id=\"c93f545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">5 KEY REASONS TO INVEST IN SPORTS SPONSORSHIP<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-105ca3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"105ca3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d70ec88\" data-id=\"d70ec88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b494a0b elementor-widget elementor-widget-heading\" data-id=\"b494a0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Key Reasons to Invest in Sports Sponsorship: from taxation to exposure, opportunities for companies (from micro businesses to holdings).<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd6b0a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd6b0a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc02be5\" data-id=\"bc02be5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1f017c elementor-widget elementor-widget-image\" data-id=\"c1f017c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/Sponsor-1-1.png\" class=\"attachment-full size-full wp-image-8054\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/Sponsor-1-1.png 1920w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/Sponsor-1-1-300x169.png 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/Sponsor-1-1-1024x576.png 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/Sponsor-1-1-768x432.png 768w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/Sponsor-1-1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39e3babf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39e3babf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2aa52487\" data-id=\"2aa52487\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18a38155 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"18a38155\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>For a long time now, sport has been conceived as an effective <b>communication medium<\/b> that succeeds in addressing relevant target markets both qualitatively and quantitatively.<\/p><p>Sports teams, athletes and sporting events are increasingly becoming true communication agencies interested in creating engagement with their supporters through content disseminated using new technologies.<\/p><p>In this article, we will analyze <b>five key points<\/b> that make sports sponsorship a profitable economic investment for a commercial company, whether it is a micro-business that decides to support its city&#8217;s team, or a multinational corporation with high spending capacity.<\/p><h5><b>1. TAX ADVANTAGES<\/b><\/h5><p>The first benefit is the deductions, for tax purposes, of the amount paid for a sports sponsorship.<br \/>Legislative Decree 36 of February 21, 2021, one of the articles of the Sports Labor Reform, provides clear guidance in this regard.<br \/>In Article 12 paragraph 3 in fact we read:<\/p><blockquote><p><em>&#8220;The consideration in cash or in kind in favor of companies, amateur sports associations and foundations established by educational institutions, as well as school sports associations that carry out activities in the youth sectors recognized by National Sports Federations or Sports Promotion Bodies constitutes, for the disbursing entity, up to an annual amount not exceeding 200,000 euros in total, advertising expenditure, aimed at promoting the image or products of the disbursing entity through a specific activity of the beneficiary.&#8221;<\/em><\/p><\/blockquote><p>Up to the amount of <b>200,000 euros,<\/b> it thus appears that such expenses are fully deductible from business income. In fact, it is stated in Article 108 paragraph 2 of the TUIR that <em>&#8220;advertising and propaganda expenses are deductible in the year in which they are incurred or in equal instalments in the same year and in the following four years.&#8221;<\/em><\/p><p>But it is also possible to deduct expenses in <b>excess of 200,000 euros<\/b>, reclassifying these additional expenses as <b>entertainment expenses<\/b>, the deductibility of which is, however, reduced (read <a href=\"https:\/\/rtrsports.com\/blog\/detrazioni-sponsorizzazioni-sportive\/#:~:text=Dal%20punto%20di%20vista%20fiscale,le%20sponsorizzazioni%20sportive%202021%2F2022\">this article<\/a> for more on this topic).<br \/>Especially for an SME, it is a great way to invest money that would otherwise be spent on taxes.<\/p><h5><span style=\"font-weight: 400;\"><b>2. EXPOSURE<\/b><\/span><\/h5><p>In addition to being a fiscal benefit, sports sponsorships are also advantageous in terms of <b>marketing<\/b>.<\/p><p>Activating marketing initiatives even at the <b>amateur level<\/b> is a strategy that should definitely be taken into account in order to reach a large and targeted audience in a short time. The buying process must be careful in verifying that there is consistency between the <b>key values<\/b> of the sport under consideration and the profile that the company wants to propose to the market.<br \/>It is worth pointing out that the exposure of one&#8217;s brand through sports sponsorship is broader today than in the past. Today&#8217;s user is <i>prosumer <\/i>(at the same time producer and consumer of content) so, if the company&#8217;s current goal is to generate<b> brand awareness<\/b>, having its logo visible within a sports event, where the spectators present become producers of content that is visible to those who could not take part in the event, could be a relevant advantage.<\/p><p>Of course, as we move up to the professional level, communication campaigns become increasingly structured and strategic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e447713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e447713\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3e3b95\" data-id=\"f3e3b95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058b3ff elementor-widget elementor-widget-image\" data-id=\"058b3ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/CHAINON-IL-MARKETPLACE-PER-LA-COMPRAVENDITA-DI-SPONSORIZZAZIONI-1024x576.png\" class=\"attachment-large size-large wp-image-8061\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/CHAINON-IL-MARKETPLACE-PER-LA-COMPRAVENDITA-DI-SPONSORIZZAZIONI-1024x576.png 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/CHAINON-IL-MARKETPLACE-PER-LA-COMPRAVENDITA-DI-SPONSORIZZAZIONI-300x169.png 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/CHAINON-IL-MARKETPLACE-PER-LA-COMPRAVENDITA-DI-SPONSORIZZAZIONI-768x432.png 768w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/CHAINON-IL-MARKETPLACE-PER-LA-COMPRAVENDITA-DI-SPONSORIZZAZIONI-1536x864.png 1536w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/CHAINON-IL-MARKETPLACE-PER-LA-COMPRAVENDITA-DI-SPONSORIZZAZIONI.png 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd2a19d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd2a19d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f03fb38\" data-id=\"f03fb38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a28341 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2a28341\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketplace.chainon.it\/index.php?r=site\/signin\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Register on ChainOn<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9976d33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9976d33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d5757a\" data-id=\"7d5757a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b92c035 elementor-widget elementor-widget-text-editor\" data-id=\"b92c035\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 style=\"text-align: justify;\"><span style=\"font-weight: bold;\">3. INVOLVEMENT AND EMOTIONS<\/span><\/h5><p>With the increasing <b>popularity of sponsorships<\/b>, the novelty effect has been lost; one can no longer be satisfied with putting one&#8217;s brand on the spaces offered by sports clubs and associations, but it is important to try to achieve something more.<\/p><p>The sports ecosystem is aware of this, which is why the sponsee strives to implement initiatives that are more focused than just knowledge (sponsorship <b><i>leverage<\/i><\/b>).<\/p><p>Leaving aside the discussion of technical sponsorships, in which one&#8217;s own product or service is guaranteed by the commercial company in exchange for visibility, leverage activities range from hospitality to the possibility of organizing corporate meetings within spaces offered by the sports club.<br \/>With this in mind, it is worth considering the strong <b>emotional component <\/b>offered by the sporting spectacle: as mentioned earlier, from the investor&#8217;s perspective, it is not enough just to try to carve out space on a court-side led, but also to take advantage of the sponsorship to have experiences that are unlikely to be had elsewhere (see, for example, the Walk About experience contained in one of the packages offered by <b>Virtus Pallacanestro<\/b> on Chainon).<\/p><p>In this case, the limit is only the <b>creativity <\/b>of both parties.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b6b79c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b6b79c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a12fde6\" data-id=\"a12fde6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe25702 elementor-widget elementor-widget-text-editor\" data-id=\"fe25702\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 style=\"text-align: justify;\"><span style=\"font-weight: bold;\">4. DATA-DRIVEN DECISIONS<\/span><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e10bb46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e10bb46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6cec3f\" data-id=\"d6cec3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb16eec elementor-widget elementor-widget-text-editor\" data-id=\"cb16eec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As mentioned earlier, companies and associations interested in receiving sponsorships are increasingly becoming true communication agencies.<\/p><p>This aspect is a huge advantage for commercial companies, which will receive a detailed <b>quantitative and qualitative <\/b>analysis of the potential target audience before deciding in which entity to invest.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3a0d11\" data-id=\"f3a0d11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdab354 elementor-widget elementor-widget-image\" data-id=\"cdab354\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/carlos-muza-hpjSkU2UYSU-unsplash-1024x729.jpg\" class=\"attachment-large size-large wp-image-8059\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/carlos-muza-hpjSkU2UYSU-unsplash-1024x729.jpg 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/carlos-muza-hpjSkU2UYSU-unsplash-300x214.jpg 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/carlos-muza-hpjSkU2UYSU-unsplash-768x547.jpg 768w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/carlos-muza-hpjSkU2UYSU-unsplash-1536x1094.jpg 1536w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/02\/carlos-muza-hpjSkU2UYSU-unsplash-2048x1459.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64806a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64806a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42ae95d\" data-id=\"42ae95d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1c38d3 elementor-widget elementor-widget-text-editor\" data-id=\"f1c38d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Investment decisions based on available <b>data <\/b>enable companies to make <b>informed and targeted choices<\/b>.<\/p><p>Approaching the world of sports facilitates a <b>positive<\/b>, <b>youthful<\/b>, <b>dynamic<\/b>, <b>loyal<\/b>, <b>winning <\/b>perception. Doing so by making informed, data-driven choices is important for optimizing the return on investment in sports sponsorship.<br \/>In addition, this approach offers a significant advantage to Associations, enabling them to provide an additional service to investors, who can benefit from greater transparency and accuracy in assessing the impact of sponsorship.<\/p><p>Finally, it is important to note that companies engaged in sports sponsorship have the ability to effectively reach out to local communities. This aspect assumes a key role in the context of <b>territorial marketing<\/b>, a topic that will be explored in the following section.<\/p><h5 style=\"text-align: justify;\"><span style=\"font-weight: bold;\">5. TERRITORIAL MARKETING<\/span><\/h5><p>Another point to consider is the possibility of connecting more with the sponsoring company&#8217;s target territory.<\/p><p>Sports associations often<b> dialogue with institutions<\/b>, either directly or indirectly through other representative bodies such as Federations, Leagues, Associations, Committees and others. This leads the sports organization to initiate collaborations with respect to certain geographical areas to be developed, specific sports or targets.<br \/>In this context, the inclusion of a company that contributes economically to the development of a sports activity automatically improves its perceived <b>reputation <\/b>by <i>stakeholders <\/i>such as fans, spectators, communities, media, companies, institutions, etc..<\/p><p>Considering the advantages just highlighted, it seems clear that it is possible to <b>invest in sports<\/b> even when not considering mind-boggling figures. However, researching and negotiating a sports sponsorship can be an onerous activity in terms of time and expense.<\/p><p>Chainon intervenes in this context: concluding a sponsorship agreement through <b>Chainon <\/b>involves an<b> 80% reduction in research, negotiation, contracting, documentation and management costs.<\/b><\/p><p><b>Chainon <\/b>wants to revolutionize, in Italy and around the world, the sponsorship market through a <i>digital marketplace<\/i> based on proprietary algorithms, artificial intelligence and blockchain that allows the matching of supply (organizers, clubs, testimonials) and demand (sponsors, broadcast, media centers), in sports.<br \/>All that remains is to sign up for <b>Chainon <\/b>and see what offers are currently for sale. Many sports clubs have posted sponsorship bids. <a href=\"https:\/\/www.chainon.it\/virtus\/\">Virtus Pallacanestro<\/a> and <a href=\"https:\/\/www.chainon.it\/dinamosassari\/\">Dinamo Sassari<\/a> in basketball; <a href=\"https:\/\/www.chainon.it\/lubevolley\/\">Lube Volley<\/a>, <a href=\"https:\/\/www.chainon.it\/cisternavolley\/\">Cisterna Volley<\/a> and <a href=\"https:\/\/www.chainon.it\/uybavolley\/\">Uyba Volley<\/a> in volleyball; <a href=\"https:\/\/www.chainon.it\/teamgresini\/\">Gresini Racing<\/a> and <a href=\"https:\/\/www.chainon.it\/lcr\/\">Team LCR Honda<\/a> in MotoGP. These are just some of the companies available to start a sponsorship project.<br \/>Concluding a deal is <b>easy<\/b>, <b>immediate <\/b>and <b>secure<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 KEY REASONS TO INVEST IN SPORTS SPONSORSHIP 5 Key Reasons to Invest in Sports Sponsorship: from taxation to exposure, opportunities for companies (from micro businesses to holdings). For a long time now, sport has been conceived as an effective communication medium that succeeds in addressing relevant target markets both qualitatively and quantitatively. Sports teams, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-8073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 KEY REASONS TO INVEST IN SPORTS SPONSORSHIP | Chainon<\/title>\n<meta name=\"description\" content=\"5 Key Reasons to Invest in Sports Sponsorship: from taxation to exposure, opportunities for companies (from micro businesses to holdings).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chainon.it\/en\/5-key-reasons-to-invest-in-sports-sponsorship\/\" \/>\n<meta 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