{"id":8426,"date":"2024-03-21T12:06:22","date_gmt":"2024-03-21T11:06:22","guid":{"rendered":"https:\/\/www.chainon.it\/?p=8426"},"modified":"2026-07-03T12:29:32","modified_gmt":"2026-07-03T10:29:32","slug":"the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/","title":{"rendered":"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8426\" class=\"elementor elementor-8426\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be4a30e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be4a30e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f454357\" data-id=\"f454357\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e60b1 elementor-widget elementor-widget-heading\" data-id=\"18e60b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0b2a78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0b2a78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf6f94c\" data-id=\"cf6f94c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d341cb7 elementor-widget elementor-widget-text-editor\" data-id=\"d341cb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>Thousands of partecipants and a significant turnover: what the continued growth of this type of event depends on.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1fb495 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1fb495\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26315d1\" data-id=\"26315d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbe5b0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbe5b0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e526cb\" data-id=\"0e526cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72857aa elementor-widget elementor-widget-text-editor\" data-id=\"72857aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On Sunday, March 3, the third edition of the Bologna Marathon was held, one of the many running-related events that have been attracting <strong>thousands of people<\/strong> in recent years, and which appear to be growing steadily. From Milan to Rome, via Venice, how does such a challenging race generate as much interest?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a29d4eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a29d4eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd141a9\" data-id=\"bd141a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f60f4c3 elementor-widget elementor-widget-text-editor\" data-id=\"f60f4c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>AN EVENT FOR EVERYONE<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fc3de7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fc3de7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0fb39a\" data-id=\"f0fb39a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-860d3e9 elementor-widget elementor-widget-text-editor\" data-id=\"860d3e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The marathon remains the main-event, but the real challenge are the collateral initiatives, not only for registered participants, which are being built ad hoc already in the days leading up to it and which aim to broaden the participation of citizens and tourists as much as possible.<\/p><p>Work is being done on an offer made up of <strong>alternative races<\/strong>, including shorter distances or non-competitive ones, and on the modalities: from relay races to children&#8217;s races, to the increasingly popular &#8220;Charity Runs&#8221; in which the registration fee for the race can, for example, be donated to a nonprofit organization.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cee6f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cee6f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da58b19\" data-id=\"da58b19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-399b37e elementor-widget elementor-widget-text-editor\" data-id=\"399b37e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For the organizing city, all the <strong>cultural proposals<\/strong> aimed at introducing and appreciating the city, such as guided tours and initiatives with museums, as well as food stands and many other activities in collaboration with the event&#8217;s partners, also become very important. &#8220;A special edition of the race goes into the archives, where we reached the maximum number of registrations, with many foreigners who saw the beauty of Bologna in a different context than usual,&#8221; stresses Teresa Lopilato, chairwoman of the Bologna Marathon organizing committee (Source: <\/span><a href=\"https:\/\/www.tuttosport.com\/news\/altri-sport\/running\/2024\/03\/04-123474951\/edizione_da_record_per_bologna_marathon\"><span style=\"font-weight: 400;\">TuttoSport<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75de836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75de836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed42ae9\" data-id=\"ed42ae9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac0298e elementor-widget elementor-widget-text-editor\" data-id=\"ac0298e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>OPPORTUNITIES FOR PARTNERS<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-879a809 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"879a809\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f530328\" data-id=\"f530328\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87a4d4c elementor-widget elementor-widget-text-editor\" data-id=\"87a4d4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The partners are as critical a component of the event as the event is to them.<\/p><p>The <strong>16,000 participants<\/strong> in the Venice Marathon, the more than <strong>8,000<\/strong> in the Bologna Marathon, and the more than <strong>40,000<\/strong> expected for the Rome Marathon and Milan Marathon are obviously a huge opportunity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8859fe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8859fe8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-050a9ea\" data-id=\"050a9ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20d5b59 elementor-widget elementor-widget-text-editor\" data-id=\"20d5b59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Collaborations<\/strong> are built according to the budget available, to one&#8217;s goals and tailored to one&#8217;s characteristics, with a great many parties partnering with each of these events, contributing to its realization.<\/p><p>These range from the distribution of gadgets and discounts to participants, to obtaining visibility on the marathon&#8217;s social media, or through the affixing of the company logo on t-shirts and advertising material, to having and banners, to customized stands at the meeting and finishing points.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73c78f8\" data-id=\"73c78f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc8608c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc8608c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fbe0f\" data-id=\"71fbe0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1183cf elementor-widget elementor-widget-text-editor\" data-id=\"d1183cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Matching individual initiatives and competitions has also become widespread, also facilitated by the increasing number of different challenges within the single edition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4abe29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4abe29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-412ad11\" data-id=\"412ad11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0012ab elementor-widget elementor-widget-text-editor\" data-id=\"b0012ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A very recent example is the agreement between <strong>GLS Italy<\/strong> and Milano Marathon, with the express courier player becoming Official Partner of the event. The company will be present with a booth at the MiCo Milano Running Festival and has decided to involve customers and employees in the Relay Marathon, the Marathon on Sunday and also the Family Run. All this, tying in with the event also with a fundraiser in favor of nonprofit organizations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0836277 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0836277\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d17f36\" data-id=\"5d17f36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb971ee elementor-widget elementor-widget-text-editor\" data-id=\"bb971ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What&#8217;s more, as was the case with the Venice Marathon, which has already been linked to <strong>ChainOn<\/strong> in the past, the possibility of being televised live becomes a national and international level asset, given also the increasing participation of foreign athletes and the search for involvement not only of citizens, but also of tourists.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e918c46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e918c46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9de991e\" data-id=\"9de991e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34c5b97 elementor-widget elementor-widget-text-editor\" data-id=\"34c5b97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>WHAT A MARATHON REPRESENTS<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26f992e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26f992e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec4399d\" data-id=\"ec4399d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db2d257 elementor-widget elementor-widget-text-editor\" data-id=\"db2d257\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to associating and contributing to the realization of the event for a return in economic terms, the goal also and above all becomes to associate with its <strong>positive image<\/strong>.<\/p><p>From institutions and partners to individual participants and volunteers, through these types of events, sport becomes a medium capable of uniting and making everyone participate within the city, for a result in terms of physical, mental and social well-being.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-321430e\" data-id=\"321430e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-935ae17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"935ae17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf526be\" data-id=\"cf526be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c24bb elementor-widget elementor-widget-text-editor\" data-id=\"39c24bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And precisely the concept of <strong>well-being<\/strong> becomes one of the aspects to which sponsors are paying and will pay more and more attention, as pointed out in the <strong>23rd edition of the Predictive Survey &#8211; &#8220;The Future of Sponsorship&#8221;<\/strong> published by <strong>ChainOn<\/strong> and <strong>StageUp<\/strong>: it is one of the six trends in the investment market, predicted for 2024.<\/p><p>The full document can be downloaded only on ChainOn, free of charge and at this<br \/>link: <a href=\"https:\/\/www.chainon.it\/predittiva2023\">www.chainon.it\/predittiva2023<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners Thousands of partecipants and a significant turnover: what the continued growth of this type of event depends on. On Sunday, March 3, the third edition of the Bologna Marathon was held, one of the many running-related events that [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-8426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners | Chainon<\/title>\n<meta name=\"description\" content=\"Thousands of partecipants and a significant turnover: what the continued growth of this type of event depends on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners | Chainon\" \/>\n<meta property=\"og:description\" content=\"Thousands of partecipants and a significant turnover: what the continued growth of this type of event depends on.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/\" \/>\n<meta property=\"og:site_name\" content=\"Chainon\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-21T11:06:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T10:29:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/03\/Copertina-Maratona-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giacomo Bianchi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giacomo Bianchi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/\"},\"author\":{\"name\":\"Giacomo Bianchi\",\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/person\/e3ef563e4f72ba76e8f55abb15e0f569\"},\"headline\":\"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners\",\"datePublished\":\"2024-03-21T11:06:22+00:00\",\"dateModified\":\"2026-07-03T10:29:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/\"},\"wordCount\":718,\"publisher\":{\"@id\":\"https:\/\/www.chainon.it\/en\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/\",\"url\":\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/\",\"name\":\"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners | Chainon\",\"isPartOf\":{\"@id\":\"https:\/\/www.chainon.it\/en\/#website\"},\"datePublished\":\"2024-03-21T11:06:22+00:00\",\"dateModified\":\"2026-07-03T10:29:32+00:00\",\"description\":\"Thousands of partecipants and a significant turnover: what the continued growth of this type of event depends on.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.chainon.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chainon.it\/en\/#website\",\"url\":\"https:\/\/www.chainon.it\/en\/\",\"name\":\"Chainon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.chainon.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.chainon.it\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.chainon.it\/en\/#organization\",\"name\":\"Chainon\",\"url\":\"https:\/\/www.chainon.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.chainon.it\/wp-content\/uploads\/2022\/05\/logo-chainon.png\",\"contentUrl\":\"https:\/\/www.chainon.it\/wp-content\/uploads\/2022\/05\/logo-chainon.png\",\"width\":299,\"height\":84,\"caption\":\"Chainon\"},\"image\":{\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/person\/e3ef563e4f72ba76e8f55abb15e0f569\",\"name\":\"Giacomo Bianchi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chainon.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70b42a9b31000047da5911b26dfac85c6ede9f679a2327e5e49a44c8875623b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70b42a9b31000047da5911b26dfac85c6ede9f679a2327e5e49a44c8875623b8?s=96&d=mm&r=g\",\"caption\":\"Giacomo Bianchi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners | Chainon","description":"Thousands of partecipants and a significant turnover: what the continued growth of this type of event depends on.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/","og_locale":"en_US","og_type":"article","og_title":"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners | Chainon","og_description":"Thousands of partecipants and a significant turnover: what the continued growth of this type of event depends on.","og_url":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/","og_site_name":"Chainon","article_published_time":"2024-03-21T11:06:22+00:00","article_modified_time":"2026-07-03T10:29:32+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/03\/Copertina-Maratona-1.png","type":"image\/png"}],"author":"Giacomo Bianchi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Giacomo Bianchi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/#article","isPartOf":{"@id":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/"},"author":{"name":"Giacomo Bianchi","@id":"https:\/\/www.chainon.it\/en\/#\/schema\/person\/e3ef563e4f72ba76e8f55abb15e0f569"},"headline":"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners","datePublished":"2024-03-21T11:06:22+00:00","dateModified":"2026-07-03T10:29:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/"},"wordCount":718,"publisher":{"@id":"https:\/\/www.chainon.it\/en\/#organization"},"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/","url":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/","name":"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners | Chainon","isPartOf":{"@id":"https:\/\/www.chainon.it\/en\/#website"},"datePublished":"2024-03-21T11:06:22+00:00","dateModified":"2026-07-03T10:29:32+00:00","description":"Thousands of partecipants and a significant turnover: what the continued growth of this type of event depends on.","breadcrumb":{"@id":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.chainon.it\/en\/the-business-of-marathons-in-italy-between-cultural-and-social-value-growing-numbers-and-opportunities-for-partners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chainon.it\/en\/"},{"@type":"ListItem","position":2,"name":"The business of marathons in Italy: between cultural and social value, growing numbers and opportunities for partners"}]},{"@type":"WebSite","@id":"https:\/\/www.chainon.it\/en\/#website","url":"https:\/\/www.chainon.it\/en\/","name":"Chainon","description":"","publisher":{"@id":"https:\/\/www.chainon.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chainon.it\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.chainon.it\/en\/#organization","name":"Chainon","url":"https:\/\/www.chainon.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chainon.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.chainon.it\/wp-content\/uploads\/2022\/05\/logo-chainon.png","contentUrl":"https:\/\/www.chainon.it\/wp-content\/uploads\/2022\/05\/logo-chainon.png","width":299,"height":84,"caption":"Chainon"},"image":{"@id":"https:\/\/www.chainon.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.chainon.it\/en\/#\/schema\/person\/e3ef563e4f72ba76e8f55abb15e0f569","name":"Giacomo Bianchi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chainon.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70b42a9b31000047da5911b26dfac85c6ede9f679a2327e5e49a44c8875623b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70b42a9b31000047da5911b26dfac85c6ede9f679a2327e5e49a44c8875623b8?s=96&d=mm&r=g","caption":"Giacomo Bianchi"}}]}},"_links":{"self":[{"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/posts\/8426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/comments?post=8426"}],"version-history":[{"count":11,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/posts\/8426\/revisions"}],"predecessor-version":[{"id":11524,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/posts\/8426\/revisions\/11524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/media\/8427"}],"wp:attachment":[{"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/media?parent=8426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/categories?post=8426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chainon.it\/en\/wp-json\/wp\/v2\/tags?post=8426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}