{"id":9293,"date":"2024-08-21T13:05:58","date_gmt":"2024-08-21T11:05:58","guid":{"rendered":"https:\/\/www.chainon.it\/?p=9293"},"modified":"2024-08-21T13:11:50","modified_gmt":"2024-08-21T11:11:50","slug":"il-seguito-della-serie-b-di-calcio-la-ricerca-sponsor-value-di-stageup","status":"publish","type":"post","link":"https:\/\/www.chainon.it\/en\/il-seguito-della-serie-b-di-calcio-la-ricerca-sponsor-value-di-stageup\/","title":{"rendered":"Soccer&#8217;s Serie B follow-up, StageUp&#8217;s Sponsor Value research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9293\" class=\"elementor elementor-9293\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37d8097 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37d8097\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f56d578\" data-id=\"f56d578\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e4bc5a elementor-widget elementor-widget-heading\" data-id=\"9e4bc5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Soccer's Serie B follow-up, StageUp's Sponsor Value research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84b8d80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84b8d80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6e943d\" data-id=\"f6e943d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7428a elementor-widget elementor-widget-image\" data-id=\"3b7428a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Seguito-Serie-B.png\" class=\"attachment-full size-full wp-image-9285\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Seguito-Serie-B.png 1200w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Seguito-Serie-B-300x158.png 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Seguito-Serie-B-1024x538.png 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Seguito-Serie-B-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-734693ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"734693ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90dd17a\" data-id=\"90dd17a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d5b94a elementor-widget elementor-widget-text-editor\" data-id=\"9d5b94a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>THOSE INTERESTED IN SERIE B IN ITALY ARE 19.9 MILLION, STABLE COMPARED TO 2023. FANS AT 2.34 MILLION DROP 3 PERCENT\u00a0<\/b><\/p><p>There are<strong> 19,888,000 Italians<\/strong> interested in the Serie B Campionato at the end of the 2023\/2024 season: the data are the result of <strong>Sponsor<\/strong> <strong>Value<\/strong> research by <strong>StageUp<\/strong> and <strong>Ipsos<\/strong>.<\/p><p>The figure is essentially stable compared to a year ago (-0.8%, it was 20,048,000), but up from the 2020\/2021 and 2021\/2022 seasons (+20% and +10%, respectively) affected by the pandemic. <strong>Serie B<\/strong> is occasionally followed by<strong> 60%<\/strong> of stakeholders (11.9 million), while fans, those who follow regularly, are <strong>12%<\/strong> (2.34 million) down 3% from the 2022\/23 Season.<\/p><p>The <strong>profile of those interested<\/strong> does not differ significantly from the Italian population except for the greater presence of men (60%), residing in the South (43%). The target group of fans is also characterized by a mature age (45 &#8211; 54 years, 29% of the total) and higher education and income (bachelor&#8217;s degree 26% &#8211; high income 14%).<\/p><p>The <strong>Campionato<\/strong> is mainly followed through news and dedicated broadcasts (25%), followed by live coverage on Sky (18%), off-line and on-line newspapers (also at 18%), Dazn live broadcasts (16%), radio and social (both at 15%), and finally, 7% attend the live event at the stadium.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aa5483 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aa5483\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf2e261\" data-id=\"cf2e261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b79fbbc elementor-widget elementor-widget-text-editor\" data-id=\"b79fbbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\"><u>STANTEMENT OF GIOVANNI PALAZZI (President StageUp)<\/u><\/span><\/p>\n<p>\u201c<b>Serie B<\/b>, in the special ranking of the size of the interest basins by StageUp and Ipsos, confirms its strength by ranking among the top <b>5 Italian sporting events <\/b>as a following and, at the same time, highlights the need for strengthening analysis and marketing strategies aimed at<b> increasing fans<\/b> and thus media and non-media consumption related to the event. This would allow, in the medium term, greater sustainability based on the economic, social and environmental impact induced by the Campionat both in the territories of the participating clubs and at the national level.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f612c03\" data-id=\"f612c03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5678052 elementor-widget elementor-widget-image\" data-id=\"5678052\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"424\" src=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Ph_Giovanni-Palazzi_StageUp-1024x543.png\" class=\"attachment-large size-large wp-image-9288\" alt=\"\" srcset=\"https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Ph_Giovanni-Palazzi_StageUp-1024x543.png 1024w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Ph_Giovanni-Palazzi_StageUp-300x159.png 300w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Ph_Giovanni-Palazzi_StageUp-768x408.png 768w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Ph_Giovanni-Palazzi_StageUp-1536x815.png 1536w, https:\/\/www.chainon.it\/wp-content\/uploads\/2024\/08\/Ph_Giovanni-Palazzi_StageUp-2048x1087.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Soccer&#8217;s Serie B follow-up, StageUp&#8217;s Sponsor Value research THOSE INTERESTED IN SERIE B IN ITALY ARE 19.9 MILLION, STABLE COMPARED TO 2023. FANS AT 2.34 MILLION DROP 3 PERCENT\u00a0 There are 19,888,000 Italians interested in the Serie B Campionato at the end of the 2023\/2024 season: the data are the result of Sponsor Value research [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,179],"tags":[],"class_list":["post-9293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-report-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soccer&#039;s Serie B follow-up, StageUp&#039;s Sponsor Value research | Chainon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chainon.it\/en\/il-seguito-della-serie-b-di-calcio-la-ricerca-sponsor-value-di-stageup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soccer&#039;s Serie B follow-up, StageUp&#039;s Sponsor Value research | Chainon\" \/>\n<meta property=\"og:description\" content=\"Soccer&#8217;s Serie B follow-up, StageUp&#8217;s Sponsor Value research THOSE INTERESTED IN SERIE B IN ITALY ARE 19.9 MILLION, STABLE COMPARED TO 2023. 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