Virtus Bologna’s new “sustainable” packages on ChainOn

The new opportunities proposed by Virtus Bologna on the ChainOn marketplace will allow companies to play a leading role with activations that guarantee visibility, networking, and sustainable actions aimed at growing corporate reputation: with the possibility of becoming a “Virtus Sustainability Partner” or “Virtus Green Partner”.

The various activations envisaged within the sponsorship packages are aimed both at companies that already integrate ESG principles and wish to strengthen their communication in this direction, and at those approaching these themes for the first time and seeking new activation opportunities and a new introduction to the market.

Some examples? The club’s sustainable vision is also reflected in the new proposals: partner companies can create interactive actions for fans (such as the Green Corner), promote awareness campaigns linked to environmental and social themes, obtain visibility on the court, and access hospitality lounges to network with the club’s prestigious sponsor ecosystem.

All of this is enhanced by shared storytelling on the club’s official channels, with the involvement of athletes and staff, offering investors unique opportunities for interaction with the champions who take the court!

Becoming a sustainable partner of the “V Nere” presents numerous advantages: Virtus Bologna offers visibility and a large fan base (well over one million in Italy, as demonstrated by StageUp / Ipsos research). For a company looking to grow in terms of reputation and brand awareness, sponsoring Virtus means having direct access to a loyal and numerous community, and positioning the brand within a solid and productive ecosystem, guaranteeing growth and media relevance.

Squad Rejuvenation: A Choice or an Obligation?

The rejuvenation of Serie A is not a passing fad, but a rigorous strategy for financial survival. What we are witnessing is a structural paradigm shift. The few players over 30 being signed are now strictly free agents (signed without a transfer fee), such as Modrić, De Bruyne, and Džeko.

To grasp the deep reasons behind this shift toward youth, one must look at the numbers from the summer transfer window that concluded on September 1, 2025. Reports from sources like Transfermarkt and analyses by the Deloitte Sports Business Group highlight an unbridgeable gap in spending compared to traditional means. While the Premier League shattered every previous record, reaching the monstrous figure of €3.56 billion invested in a single summer, Serie A stopped at €1.19 billion.

The most significant figure, however, lies not in total volumes, but in the net balance. The English league can afford a commercial deficit of over €1.5 billion thanks to global TV rights and state or private club ownerships with unlimited capital; conversely, the Italian football system closed the summer session with a contained deficit of around €90 million. In this scenario, competing for the purchase of established champions has become financially unsustainable. The arrival of Florian Wirtz and Alexander Isak at Liverpool, for a combined expenditure close to €270 million, is the emblem of an elite market that Italian clubs can no longer access as buyers, but only as sellers.

A New Direction: Sport and ESG

Aligned with ChainOn’s growth trajectory — having recently been awarded a significant European tender by the Veneto Region to build, launch, and manage a digital platform for partnerships between local authorities and benefit corporations or ESG enterprises for environmental, social, cultural, or sports projects—Dinamo Sassari is proposing commercial offers based on ESG (Environmental, Social, Governance) criteria.

For a company seeking to grow in terms of reputation and brand awareness, sponsoring Dinamo means having direct access to a loyal and large community and positioning the brand within a solid and productive ecosystem, guaranteeing immediate growth and media relevance.

The Numbers Confirm Success: The Club is a reference point in Sardinia, extending beyond on-court dynamics, as demonstrated by research conducted by ChainOn S.r.l. in collaboration with StageUp S.r.l. Dinamo Sassari’s activity generated an economic impact of €36.2 million during the 2024/2025 sports season across the entire national territory. This impact includes direct, indirect, and induced components (as illustrated in the previous link).

Furthermore, “The Giants” can count on a large fan base, which today numbers nearly 700,000 in Italy: as highlighted by the Sponsor Value research by StageUp and Ipsos, the Club has seen constant growth in recent years, up +59% compared to 2015.

The Importance of Tokens and “Tokenizing”

Tokens are digital representations of a value, a right, or an asset. Everything that was previously only physical or analog—be it a contract, a right, access, or a service—can be transformed into a secure, verifiable, and transferable digital asset.

Smart contracts and blockchain technology allow for the automation and acceleration of slow bureaucratic procedures and further reduce the costs and complexity of agreements.

Transparency is a key element: the blockchain records everything immutably, eliminating doubts and opacity. This is one of the main reasons why more and more sectors and companies are choosing to adopt tokens, which, through smart contracts, can set up automatic rules for payments upon reaching a goal, bonuses that trigger automatically, or transfers that only occur if predetermined conditions are met.

All of this simultaneously makes the market more liquid. An asset is no longer locked into a fixed contract but can be sold, exchanged, or even subdivided. A token can be fractionalized to represent even just a part of a right, offering many small investors access to opportunities that were previously reserved for a few major players.

This set of benefits cannot be ignored in the modern age we live in.

Milan-Cortina 2026 Olympics: Sustainability Focus

Sustainability will be one of the main pillars of the Milan Cortina 2026 Olympics. With the opening ceremony held at the iconic San Siro Stadium and the closing ceremony set against the captivating backdrop of the Verona Arena, the Games are placing particular emphasis on environmental impact through several innovative measures:

• 100% renewable energy for all competition venues;
• Infrastructure reuse: 11 out of 13 venues will be existing or temporary;
• Circular economy: prioritizing recycled and reusable materials, aiming to recycle 80% of packaging and redistribute excess food;
• Measurement of water footprint, a groundbreaking initiative for the Winter Olympics.

Legacy and Regional Development

Milan Cortina 2026 will not merely be a sporting event, but a driving force for regional development. The Impact 2026 program provides economic opportunities for local SMEs, with over 227 companies already involved in strategic sectors such as hospitality and catering.

Simultaneously, the educational program GEN26 is already active in schools, engaging around one million students and spreading Olympic values like respect, determination, and inclusion. In collaboration with the Italian Paralympic Committee, the Adaptive Winter Sport project promotes accessibility to winter sports for people with disabilities, establishing a model of sporting inclusion that will persist even after the Games conclude.

Gender Equality and Inclusivity

With 47% of participating athletes being women and 50 events dedicated exclusively to women’s competitions, Milan Cortina 2026 aims to become the most balanced edition in the history of the Winter Olympic Games in terms of gender.

Marie Sallois highlighted this aspect as “a reflection of Italy’s ability to balance tradition and innovation,” with sport increasingly becoming a tool for sustainability and social inclusion.