Speed, effectiveness, transparency

This process, in addition to being time-consuming, requires the use of specialized and technologically competent personnel to avoid the emergence of critical issues related to the misuse of digital tools.
Leveraging distributed records in traditional settings can return enormous benefits in terms of speed, effectiveness, transparency and complexity of performance and services offered.
In a landscape of technological development and growth, the first to benefit from the modernization of obsolete structures related to public administration are the end users of public goods and services, namely citizens.
Today, the process of a bureaucratic file, from initiation to closure, takes an extremely long time and involves a large number of officials who take turns according to the required task.

The Italian Blockchain Service Infrastructure (IBSI)

In the pandemic period, when offices were inevitably closed, the need to make government apparatuses more streamlined and allow access to information directly from home became evident.
To keep up with the times, PA must be able to innovate by moving without delay toward new technologies in a conscious but, at the same time, dynamic way.
With the adoption of blockchain, we enter a new structural paradigm that constitutes a break with the traditional system.
For public administrations, the possibility of ensuring transparency and traceability, through the use of distributed ledgers, is a huge advantage that allows them to win the trust of citizens. The IBSI (Italian Blockchain Service Infrastructure) is an initiative created at the proposal of the Digital Italy Agency and other public administration entities, with the ultimate goal of creating a network capable of enhancing the services made available by PAs.
The public utility platform finally places the citizen at the center by ensuring more agile accessibility to services and communications aimed at him or her.

The citizen master of his own data

The essential features of the blockchain (immutability, traceability and transparency) become solid foundations for building trust among all stakeholders. By increasing information sharing to improve business models, citizens once again become masters of their own data and, like other blockchain nodes, can access and make personal information available in an active rather than passive manner.

The most consistent benefits are found in documentation management. The numerous certificates, both paper and digital, can be entered into the platform, thus avoiding overloading the administration’s servers and allowing each user to access the information he or she needs in an agile and fast way, through digital identity.
The use of blockchain, in fact, guarantees citizens a secure and shared ID, which could facilitate bureaucratic processes and reduce tax evasion and crime.
The digital identity, which contains within it data and information that define the individual, transforms the taxpayer into an active and dynamic user: through passwords and codes, the citizen has access to all the necessary information and can sign, in full and secure autonomy, documents through digital signature.
Today among the most common tools related to digital identity is SPID, or the Public Digital Identity System through which, once a user name and password are obtained, it is possible to access all public administration services from any device (smartphone, tablet or PC). SPID can be activated directly by the citizen already upon reaching the age of majority as long as he or she is in possession of an identity document.
Digital identity and NFTs can ensure the uniqueness of documents and physical and digital assets: any document can be transformed into a token linked to the ID of the natural person, ensuring that the citizen has full control of the documentation related to him or her. With this in mind, one can envision an economy based on the creation of tokens by the PA that are intended to reward deserving citizens by giving rise to a virtuous process that is based on the exchange of NFTs.

Some obstacles, many advantages

The main obstacles, which may stand in the way of this new path of digitization, lie mainly in a jurisprudence that is still embryonic compared to the rapid technological advances, which have allowed the exponential growth of related proceedings. In fact, a legal deficiency and late updating of jurisprudence make it difficult to protect citizens and companies should disputes of a different nature arise.

In conclusion, the benefits brought by the introduction of blockchain in the digitization process of public administration can be summarized in three major blocks:

• Thanks to the principle of transparency and verifiability of information, the risk of manipulation and fraud can be contained;
• Some processes that are traditionally carried out manually by government personnel could be automated, thus reducing both costs and time spent;
• Automation of activities would reduce human error and limit information loss during data management, providing citizens with greater integrity and quality.

Published by

[:it]L'articolo Blockchain in Public Administration proviene da Chainon.[:]

Why does security increase?

Thanks to the KYC procedure, frequently used on platforms that apply blockchain technology, it will be easy to track all ticket resales and place conditions on resale prices and many other parameters that may be useful for the safe conduct of an event. Very often through false identity DASPO recipients have managed to circumvent the restraining order. Undoubtedly such innovations could arouse interest and support from institutions. Other innovations are being implemented that could facilitate health tracking of the public attending an event, an application of great utility when we think of the pandemic period.

Tickets may also be used for Fan Engagement

NFTs replacing traditional tickets could be used as cards to access other goods, services or experiences dedicated by companies. Offering promotions and cross-selling items at a dedicated price, giving access to an experience upon reaching a certain number of NFTs could be just some of the commercial activities that could be pursued through this new tool. In addition, it would be easier for companies to keep track of fan activity, profile offerings by increasing customer satisfaction, and use commercial data to enable sponsors to generate higher ROI.

New ways of selling

What if companies want to sell their NFT tickets using different ways? This is also an advantage that this technology can offer. By leveraging external marketplaces that are compatible with the ticket’s Smart Contract, tickets could be sold through auctions. Leveraging external marketplaces is possible and also easy; it could be a good strategy relatively to exclusive tickets or conversely for last-minute tickets that remain unsold.

NFT ticketing has lower costs

It may seem strange, but the costs associated with selling and minting NFTs are far lower than the direct and indirect costs of the traditional ticketing system. The preconception around anything to do with blockchain is that it is an inaccessible technology, culturally and economically. This happens because most of the news that enjoys great resonance is about the record sales of an NFT or the staggering growths of Bitcoin, Ethereum, or even the market capitalization of other cryptocurrencies.
In reality, this technology is low-budget and therefore the biggest obstacle is cultural.
Cultural, in the sense of understanding the phenomena, but also in the sense of lack of know-how within sports clubs. The ability to create NFT tickets using blockchain is not and will not be exclusive to the top brands in global sports.

NFT Tickets: will their spread increase?

As was evident from the preceding paragraphs, the benefits of using this technology are multiple. The benefits of using NFT technology in ticketing are two-sided; organizers and guests are able to benefit from it. The latter play a role that is not limited to attendance at an event but can become all-round customers by using the right levers and determining their respective potentials as stakeholders. How is it then that this technology has not yet had a strong market hold when compared to other blockchain products such as Fan Tokens?

• The benefits that would succeed in using this technology are less intuitive than the operation of other products such as Fan Tokens;
• Tickets are assets that can be found even through the use of traditional methods;
• Revenue generated from other initiatives generates spot, but immediate revenue;
• Because it is a tool dedicated more to governance than to customers, it enjoys limited media appeal.

What may foster the development of this use will be the generational change of the prevailing segment of customers, who will be increasingly digital natives and attentive to innovations and new technologies.
It will be an audience increasingly devoted to interaction and intolerant of passivity, who will seek increasingly tailored offerings to meet their needs and feel part of a reality.
At the same time, a generational shift will take place that will also affect the governance of companies.
Certainly those who move with the right timing, identifying the needs of customers in the near future, will be able to gain more substantial slices of the market and with more ease considering the scarcity of competitors. Important will be to use the data extrapolated from this new mode of ticketing, which could be the most important touchpoint between event organizers and spectators.

Published by

[:it]L'articolo Tickets in NFT format: traceability, lower costs and fan engagement proviene da Chainon.[:]