[:en]We have already talked about artificial intelligence in the previous article of this blog.
The potential of artificial intelligence can be exploited even more fully if integrated with blockchain technology, which could give a substantial boost to its development.
The blockchain is a distributed ledger that can intelligently and orderly manage the data it contains, through a decentralized structure. The recorded information is distributed by means of an algorithm without the need for a central actor, which is in charge of managing the nodes present in the platform. This technology is entirely based on the mechanism of trust that is created through the vigilant control of all participants in the network. Trust/non-trust since it does not require a guarantor figure, but is based on the democratic distribution of control.

Integrating blockchain with artificial intelligence, means leveraging algorithms and machine learning to make data interpretation more secure. AI works by exploiting a model similar to neural networks, and the blockchain, precisely because of its peer-to-peer structure, can represent not only a practical reproduction of the network of connections of intelligent systems, but also the ideal environment for their development and growth. All transactions that take place on the blockchain follow a direct exchange pattern between nodes that, with equal power, give rise to a process of mutual validation.

blockchainIncorruptible, immutable, blockchain

Thus, the blockchain is the practical representation of the theoretical operation of artificial intelligence and can, in this sense, give a decisive impetus to its development.
Maxim Orlovsky (on medium.com, in the article “How does blockchain relate to artificial intelligence?“), an expert on artificial intelligence, explained, extremely effectively, that blockchain can be to AI what writing has been to human history. With writing, concepts have been fundamentally changed in the sense of persistence and consensus. By persistence we mean their static nature over time, that is, the invariability of what is written despite generational succession. Consensus, on the other hand, indicates the fact that what is written can be traced back to a single meaning for all those who interpret it. These two characteristics of writing refer to the concepts of immutability and trust that characterize the blockchain. The incorruptibility of the data entered is a guarantee to prevent the modification of the information afterwards, while the trust mechanism subjects the blocks to active observation by all the components of the network.

In addition to what has been said, that is, the advantages that are structural of the functioning of distributed ledgers, another extremely convenient aspect of the integration process of the two technologies is the possibility of exploiting the data recorded on the blockchain to make predictions.
Distributed Ledgers are distributed platforms that aim to store the data entered by all participating nodes. This structure becomes a treasure trove of information that can be mined and interpreted by AI systems in the various fields of commerce, sponsorship, entertainment, and computing.


Energy, online sales, sponsorship: some application fields of blockchain

The use of this information can bring enormous benefits in various sectors, thanks to its predictive capabilities. The ability to correctly interpret the repertoire of information in the database allows you to provide consumers with personalized offers, perfectly adhering to their preferences.
Just think, for example, of the energy sector. Today there are smart devices inside every home that record the energy consumption of each household. If this data were placed on the blockchain and processed by artificial intelligence systems, reliable predictions could be made about future household consumption, bringing incredible benefits to both individuals and businesses. For consumers, a dedicated commercial formula could be hypothesized, based on the amount of energy consumed. For companies, however, it would finally be possible to produce energy in flexible quantities proportionate to market demand. It will be possible, therefore, to support the peaks and troughs of the request, on the basis of what is detected by the data analyzed in the reference periods. Not only companies and consumers would benefit from the synergic activity of the two technologies, but the reduction of overproduction and therefore of waste represent undoubtedly a new face of ecology.

Another field of application lies in online sales. Today’s e-commerce giants, such as Amazon, have an almost unlimited database of contacts, allowing them to adapt both their offerings and their advertisements to the characteristics of their customers. In the context of a free market, it is conceivable that physical stores, online stores, and consumers would cooperate to enter personal data into a distributed register. In this way, a common database containing consumers’ activities and data is created, which can compete even with global giants, facilitating competition and the growth of small brands. Thanks to the mechanisms of artificial intelligence, consumers will be able to make their data available to obtain advantageous offers, also from an economic point of view. While companies will be able to identify the consumers that are closest to their target and work on loyalty with targeted programs.

This mechanism can be replicated in the field of sport, with particular attention to sponsorship. Collaboration contracts between sponsors and clubs (large and small) can be facilitated by the use of a database that provides both clubs and businesses with information about the partner that best suits their needs. This process requires the integrated use of both blockchain and AI.

Decentralizing the machine learning and AI industry could make the market open, free and competitive. At the same time, it would significantly accelerate the development and research of new forms of AI due to the amount of data available within distributed ledgers.

Thus, the possibility of a new frontier of technology with blockchain and artificial intelligence as its protagonists is on the horizon.

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