The Smart Contract in the sport and the entertainment
The use of Smart Contracts in sports and entertainment, particularly with regard to sponsorship, can be extremely beneficial. It is possible, through technology, to carry out the negotiation phase entirely online to decide every detail, from the beginning until the final signing of the agreement. The contract, once entered into the distributed registry, gains legal […]
Smart contract: what it is, how it works
[:en]Today, Smart Contract is at the center of the debate regarding the digital transition, and represents a valid alternative to the traditional contract. The first Smart Contract prototypes date back to the ’70s, but the resonance obtained in recent times is mainly due to the great diffusion of the tecnologia blockchain. The main feature of […]
NFT, application and utility, from gaming to ticketing and merchandising
Among the first sectors strongly affected by the expansion of NFTs, there was the world of gaming. Many companies have tried to build platforms that allow players to earn money by playing games. This kind of games have the double characteristic of being, firstly, Pay-2-Play, and secondly Play-to-Earn. Among the first cases we have Axie […]
The sponsorship investment strategies of Banks and Insurances
How much and where do finance companies invest in Italy? What are the sponsorship strategies they adopt most frequently? I will try to answer these questions in this article, which aims to analyze how the instrument of sponsorship is strategic, within the communication mix, to establish a brand in the financial sector. The volume of […]
Blockchain, smart contracts and AI poised to revolutionize the sponsorship market
March 1, 2022 represents a historic date that may revolutionize the sponsorship market: the first blockchain sports sponsorship contract in Italy has been signed. To subscribe to this first smart contract were Volleyball League, the consortium that brings together the teams participating in the men’s volleyball leagues of Superleague, Series A2 and Series A3, and […]
Artificial Intelligence and Blockchain, a winning combination
[:en]We have already talked about artificial intelligence in the previous article of this blog. The potential of artificial intelligence can be exploited even more fully if integrated with blockchain technology, which could give a substantial boost to its development. The blockchain is a distributed ledger that can intelligently and orderly manage the data it contains, […]
