News | Chainon

Partnership launched between ChainOn and Sport Network

Giacomo Bianchi — Tue, 25 Aug 2026 10:34:09 +0000

Sport Network chooses the Chainon.it marketplace for the online sale of sponsorships for its major events.

The collaboration with Sport Network marks an evolution for the ChainOn.it marketplace, introducing a new online structure for managing and maximizing the value of sponsorships across multiple events or clubs linked to a single entity.

Sport Network and ChainOn have formed a partnership to digitize and expand access to sponsorship opportunities for the Group’s flagship events: Golden Boy, the Italian Padel Awards, Caschi d’Oro, and Rom-E (an event dedicated to sustainability). Sport Network is one of the country’s leading specialized sales agencies; beyond advertising sales for *Corriere dello Sport* and *Tuttosport*, it represents a significant digital ecosystem and a major network of both sports and non-sports events.

The partnership aims to maximize the value of sponsorship opportunities for Sport Network’s events by providing companies—including micro-enterprises, SMEs, and freelancers—with an innovative tool for simple, fast, and secure access to high-value communication opportunities.

This collaboration has led ChainOn to evolve the opportunities offered by its marketplace, enabling a single organizer (in this case, Sport Network) to manage and market sponsorship proposals for a range of independent events. This evolution allows companies to access the organizer’s offerings through a single digital touchpoint, analyzing the breadth and structure of sponsorship options across various events, thereby increasing opportunities to match supply and demand.

Through the ChainOn.it marketplace—powered by blockchain and artificial intelligence—companies can view available opportunities in real time, connect directly with the Sport Network team, and manage every stage of the sponsorship process more efficiently (from information requests and negotiation to contract signing), all while reducing timeframes and operational complexity.

Sponsorship opportunities available for purchase on ChainOn will include:

– Golden Boy, the international award crowning Europe’s best Under-21 footballer and now one of world football’s most prestigious accolades;
– Italian Padel Awards (September 6, 2026), an event celebrating the key figures of the sport that has seen the fastest growth in recent years, bringing together athletes, companies, and stakeholders from across the entire sector;
– Caschi d’Oro Motosprint, the historic award dedicated to excellence in motorcycling, serving as a benchmark for the industry for over fifty years;
– Caschi d’Oro Autosprint, the award celebrating the stars of motor racing and excellence in the world of four-wheeled motorsport;
– Rom-E (October 2–4, 2026), a festival at the heart of sustainability and mobility innovation, serving as a key event dedicated to electric mobility, new technologies, and the ecological transition.

For all these events, sponsorship packages are available for free consultation on ChainOn (subject to registration for the relevant profiles). These packages are designed to offer a blend of visibility, activation, and experiential opportunities, enabling investing brands to strengthen their market positioning, build valuable relationships with clients and stakeholders, and associate their names with some of the most prestigious national and international sporting events. Opportunities include branding initiatives and exclusive experiences backed by a major media ecosystem; sponsors benefit from visibility across the events’ digital channels—generating a combined total of over 20 million monthly views—as well as television coverage and exposure in leading media outlets.

With ChainOn, becoming a sponsor for Sport Network events is simple and involves no buyer-side commissions. After a free registration, interested companies can explore available opportunities online or with customer support assistance, and finalize agreements either fully digitally or with the help of the sales team, identifying the solution best suited to their communication and marketing goals.

STATEMENTS

“We are particularly proud to launch this collaboration with a major sales agency like Sport Network. It has enabled us to further enhance the ChainOn.it marketplace features for organizers and managers of various events and clubs, offering a more effective and scalable approach to selling sponsorships. This evolution is the first step in a roadmap that will introduce new features in the coming months, designed to make the sponsorship buying and selling process increasingly simple, transparent, and scalable for companies and organizers of all sizes,” says Giovanni Palazzi, Co-founder and CEO of ChainOn.

“We are delighted to launch this partnership with ChainOn, which represents a significant opportunity to make sponsorships for our events more accessible, transparent, and efficient for companies. This collaboration allows us to digitize the process of matching supply and demand, simplifying access to our events and expanding our pool of potential partners. We are confident that this initiative will help create new business opportunities for companies and further strengthen the value of our brands and the events we organize,” says Valerio Gaviglia, Commercial General Manager at Sport Network.

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ChainOn renews its platform

Giacomo Bianchi — Wed, 12 Aug 2026 13:11:48 +0000

ChainOn renews its platform: a more intuitive, faster and more effective digital experience for users and companies

ChainOn is renewing itself to offer users an even simpler, more intuitive and effective experience. Thanks to significant technological developments, the platform has been upgraded with new features, optimized navigation and improved performance, speed and reliability.

An even simpler access experience for members

To access the new version of the platform, users will only need to complete a quick password update. The process is simple: click on the dedicated password reset link, enter your e-mail address and follow the instructions received to complete the access procedure.

The main platform updates

The key improvements introduced include:

A simpler and guided offer submission process, with a step-by-step journey that supports users from the very beginning;
Optimized navigation for buyers, who can now identify sponsorship opportunities that best match their needs more easily;
A more immediate registration process, allowing existing users to start publishing their offers without having to complete their profile right away. Registration will only be required to finalize an agreement, ensuring accuracy and validity throughout the process.

The contracting phase has also been streamlined thanks to the guarantees provided by blockchain and artificial intelligence: agreements between vendors and buyers are transformed into a letter of intent that anticipates the formal contract, making the process faster, more transparent and more reliable.

ChainOn Exclusive: new opportunities for vendors

With ChainOn Exclusive, the annual subscription service dedicated to vendors, users can access additional opportunities to find sponsorships and expand their business prospects.

To discover all available solutions, users can schedule a meeting with the ChainOn Commercial Team, which will guide each organization in identifying the most suitable option.

Among the organizations that have already chosen ChainOn Exclusive are leading national and international sports entities, including Gresini Racing and Honda LCR in MotoGP, Virtus Bologna in Serie A basketball, Lube Volley in men’s volleyball and Imoco Volley in women’s volleyball.

With this update, ChainOn further strengthens its commitment to making the sponsorship market increasingly digital, efficient and connected.

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ChainOn leaves its mark on digital innovation in Veneto: Venexus unveiled

Giacomo Bianchi — Tue, 09 Jun 2026 07:41:38 +0000

ChainOn leaves its mark on digital innovation in Veneto: Venexus unveiled

On May 30, the Veneto Region officially introduced Venexus – Il Veneto che fa il Veneto, a digital platform designed to connect the real needs of local communities with corporate sustainability strategies, bringing together Benefit Corporations and ESG-oriented companies.

At the core of Venexus is ChainOn technology, which combines blockchain, proprietary algorithms, and artificial intelligence, specifically tailored to meet the needs of the Veneto Region and delivered through a Platform as a Service (PaaS) model. This approach enables public administrations to access a highly advanced, customized, scalable, reliable, and continuously updatable digital infrastructure.

Scalable and Modular, enabling the platform to support social, cultural, environmental, healthcare, and sports projects promoted under Regional Law 10/2024 while adapting to the evolving needs of the territory.

Transparent, thanks to blockchain technology and proprietary algorithms that certify every stage of the process, from project publication to ESG impact reporting and progress monitoring.

Disintermediated, allowing public administrations, Benefit Corporations, and ESG-focused companies to connect, collaborate, and formalize agreements directly through the platform, reducing administrative complexity, time, and costs.

Intelligent, automatically calculating the ESG impact of completed projects and generating certified Impact Reports that sponsoring companies can include in their Sustainability Reports and Impact Reports.

Together with the Veneto Region, we are building a digital infrastructure where economic value and social value grow together. This is only the beginning of a broader vision: our mission is to extend this model to all Italian regions and local authorities ready to transform blockchain technology and sustainability into tangible actions and measurable value for citizens and businesses.

Innovation delivers its greatest impact when it creates meaningful connections between technology, institutions, and communities. This is the future we are helping to build with ChainOn.

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SPORTS SPONSORSHIPS IN ITALY: BY 2026, THE MARKET WILL EXCEED €1.1 BILLION.

Giacomo Bianchi — Thu, 04 Jun 2026 13:19:58 +0000

SPONSORIZZAZIONI SPORTIVE IN ITALIA: NEL 2026 IL MERCATO SUPERERA' € 1,1 MILIARDI

The 2026 Predictive Survey “The Future of Sponsorship,” conducted by StageUp and ChainOn, confirms that the sponsorship market as a whole (sports, culture, entertainment, and social causes) is experiencing a phase of structural expansion both globally and in Italy, with projected investment increases of +15% worldwide and +7% in Italy for the current year.

Sports remain the primary driver of investment worldwide and in Italy, with trends fueled by increasingly integrated business models that create synergy between communication, engagement, loyalty, live experiences, streaming, and social media.

TRENDS IN ITALY AND GLOBALLY. By 2026, the global sponsorship market will reach $129.4 billion in nominal terms (+15%), with sports leading the sector at $91.9 billion (71% of the total). In Italy, the total market will grow from €1.564 billion in nominal terms in 2025 to €1.673 billion in 2026, representing 7% growth.

SPORTS SPONSORSHIPS IN ITALY. In 2026, sports sponsorship in Italy is estimated at €1.127 billion (67% of the total sector) and remains the top driver of national investment, while growth continues in the culture, entertainment, and social sectors, driven by ESG (Environment-Social-Governance) initiatives.

SERIE A AND THE MILAN-CORTINA OLYMPICS. In 2025, Serie A soccer accounted for 47.4% (€517 million) of sports investments, and this figure is projected to rise further to €542 million in 2026. The sector was primarily influenced by the Milan-Cortina Olympics and Paralympics, which served as the main driver of investment during the 2024–26 period and accounted for 17.9% of the total in 2025. Among national leagues, the Serie A basketball league remains the second-largest competition in terms of revenue in 2025, with a value of €70 million (6.4% of the total). The SuperLega volleyball league, the top men’s division, accounts for 3.2% of the overall market, with revenue of €35 million.

“The data emerging from the 2026 Predictive Survey fully confirms what we observe every day on the ChainOn platform,” says ChainOn CEO Giovanni Palazzi. “ The sponsorship market depends and will increasingly depend on the ability to interconnect and measure, in a precise and verifiable manner, the impact that an event, a team, or an athlete has on the behavior of stakeholders and fans, as well as on the local economy. Digital platforms that allow investors to combine purchasing opportunities, engagement, loyalty, and experience represent today’s strategic frontier for extracting maximum value from sponsorships. With ChainOn, we aim to be the bridge connecting the demand for transparency to concrete investment opportunities, helping to make the entire sponsorship system more measurable, efficient, and sustainable.”

StageUp CEO Federico Gaetano adds: “Sponsorship is not a tool for visibility, but first and foremost a reputational investment. Visibility can amplify its effects, but it is no longer its foundation. Milan-Cortina 2026 is a clear example of this: even without brand exposure on the competition venues, numerous companies have chosen to become partners of the event, recognizing Olympic and Paralympic values as the primary driver of value creation and building around them independent, targeted communication and activation plans that have amplified the significance of the partnership and generated concrete results in terms of reputation, relationships, and business.”

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CHAINON AND BEGREAT SIGN A PARTNERSHIP

francesco_barbato — Thu, 23 Apr 2026 13:27:23 +0000

CHAINON AND BEGREAT SIGN A PARTNERSHIP

BeGreat has chosen ChainOn, the international marketplace that digitalized and makes more efficient, transparent, and measurable the connection between companies and sponsorship opportunities, to offer the corporate world a new way to invest in sponsorships supporting young sports talents.

THE PARTNERSHIP BETWEEN BEGREAT AND CHAINON

Thanks to this strategic partenership, BeGreat will be able to offer companies an advanced sponsorship model focused on funding both athletic and educational development paths, based on concrete and measurable impact. This approach aligns with the values of social responsibility, talent development, and long-term vision, where investment generates real value for athletes, companies, and the broader system. ChainOn’s proprietary platform, built on blockchain and Artificial Intelligence technologies, will enable BeGreat to support corporate partners in a structured way throughout the selection, evaluation, and activation of sponsorship projects, ensuring traceability, contractual security, and advanced monitoring of the value generated within the athlete ecosystem.

PARTNERSHIP OPPORTUNITIES

Starting today, by accessing BeGreat’s dedicated page on ChainOn at www.chainon.it/begreat, companies of al sizes – including micro, small, and medium enterprises – as well as freelancers, can request the access to BeGreat’s reserved area, explore available opportunities, and register as investors. They can then proceed with online contracting in a simple, fast, and secure way. Thanks to ChainOn’s proprietary technology, contracts are managed as smart contracts, legally valid and stored on blockchain, ensuring transparency, traceability, and reliability throughout the entire process. The opportunities available on ChainOn provide access to structured partnerships that combine visibility, communication activations, and direct relationship-building moments. Packages include annual sponsorship programs, event participation, content development, and customized initiatives, as well as more exclusive formats integrating networking, hospitality, and active engagement. In addition to more traditional activations, projects related to sports research and innovation are also included, further expanding opportunities for corporate involvement.

BEGREAT: SPORT AS AN EDUCATIONAL DRIVER

BeGreat was founded in 2024 as an ecosystem dedicated to the growth of young sports talents, with an initial focus on equestrian sports, a discipline symbolizing rigor, elegance, and leadership. The project connects sport, education, and business, supporting athletes in a development journey that goes beyond competitive performance through training activities, communication, mentoring, and personal branding activities, with the goal of enabling a true dual career. Within this context, businesses can align their brand with athletic development paths, partecipating in an ecosystem that values talent, commitment, and long-term continuity. Investment translates into visibility, relationship-building, and positioning opportunities, contributing to initiatives with long-term perspective and a clear international ambition, where sport becomes a cultural, educational, and relational driver for brands.

In this framework of growth and forward-looking vision, ChainOn supports BeGreat and its partner companies throughout the entire investment journey through advanced digital infrastructure and the support of a specialized commercial team. This concrete support is designed to guide all stakeholders in selecting opportunities, activating partnerships, and maximizing their value in terms of communication and business objectives.

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Venexus announced: the platform developed by ChainOn for the Veneto Region

Giacomo Bianchi — Tue, 17 Mar 2026 08:56:14 +0000

Venexus unveiled: ChainOn has developed and will manage for the next 3 years the first digital platform for ESG partnerships in the Veneto Region

Venexus – The Veneto that embodies Veneto (venexus.regione.veneto.it) is the Digital Platform designed and developed by ChainOn based on its technology for the Veneto Region, with the aim of fostering the creation of projects for the common good across the territory. The infrastructure, which implements Regional Law no. 10/2024, was presented by Alberto Stefani, President of the Veneto Region, on March 13, 2026, at the opening of the press conference marking the first hundred days of his administration.

The announcement of Venexus marks the beginning of the operational phase of the journey that started in 2025, when ChainOn was awarded the European tender launched by the Veneto Region. ChainOn has not limited itself to developing the technological architecture: it will also play a central role by handling the launch and operational management of the Platform over the next three years.

An important milestone also in ChainOn’s strategy, as highlighted by CEO Giovanni Palazzi:
“With the contract with the Veneto Region, ChainOn makes a quantum leap not only technologically but, above all, socially. Our Platform becomes a strategic tool for the public sector as well, expanding our business model and becoming a concrete driver of collaboration between public and private sectors. This opportunity allows us to leverage our know-how to help Italy tackle the challenges of development and shared value, demonstrating how innovation can generate real impact on communication, sustainability, and Made in Italy through efficiency and tangible benefits for all stakeholders.”

The infrastructure: operation and technological innovations

Venexus connects promoters of projects for the common good (Region, Municipalities, and Provinces, also in collaboration with the third sector) with Benefit Corporations and ESG Companies to implement concrete initiatives of public utility in the fields of social impact, environment, sports, and culture. Among the platform’s main innovations is the use of blockchain technology, employed to ensure transparency, traceability, and immutability of processes—elements that have always been central to ChainOn’s technological offering.

The Platform digitizes the entire lifecycle of a partnership through the following phases:

onboarding via SPID or CIE and registration in the regional registers of Benefit Corporations, ESG Companies, and Projects for the Common Good;
one-page project site: promoters describe their initiatives on a dedicated one-page site, specifying objectives and engagement methods;
matching: the Platform facilitates the meeting between companies’ needs and available projects, enabling direct contact;
letter of intent on blockchain: after negotiation and upon reaching a preliminary agreement, the parties sign a letter of intent automatically generated and notarized on the Veneto Region’s blockchain, ensuring maximum transparency and full legal certainty.

The Platform measures the impact of each project, generating a report that can be used by funding companies in their Benefit Corporation Impact Reports and ESG Sustainability Reports.

A model replicable beyond sports

The full implementation of Venexus strengthens ChainOn’s role as a benchmark in the innovation and digitalization of sponsorship and partnership processes.

With Venexus, ChainOn establishes itself as a leading operator for organizations aiming to integrate quality, sustainability, efficiency, and measurability into a single modern and transparent system.

The launch of Venexus represents an important milestone in ChainOn’s growth path, as CEO Palazzi emphasized:
“We have demonstrated our ability to build complex digital infrastructures for the public sector with the same solidity and reliability already recognized by the private market. This positions us confidently toward a capital increase that is generating strong and qualified interest from international investors who want to become shareholders and take part in the company’s growth in global markets. This is not something we take for granted: it confirms that ChainOn has built something scalable, defensible, and capable of generating long-term value.”

Pictures: Regione del Veneto

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CHAINON WINS THE VENETO REGION TENDER FOR THE CREATION AND MANAGEMENT OF THE 1ST DIGITAL PLATFORM DEDICATED TO ESG PARTNERSHIPS BETWEEN THE PUBLIC AND PRIVATE SECTORS

Giacomo Bianchi — Wed, 08 Oct 2025 08:38:30 +0000

CEO PALAZZI: "CHAINON'S INNOVATION HAS A REAL IMPACT ON COMMUNICATION, SUSTAINABILITY, AND MADE IN ITALY, WHICH IS WHY INTERNATIONAL VENTURE CAPITAL FUNDS ARE INTERESTED IN OUR CAPITAL INCREASE."

Bologna, October 8, 2025 – ChainOn, the international digital marketplace operating in the sponsorship market, expands its market to the public sector by winning the important european tender launched by the Veneto Region for the creation, launch, and management of the digital platform provided for by Regional Law 10/2024 and aimed at bringing together and managing partnerships between local authorities and benefit corporations or ESG (Environmental, Social, Governance) companies for the implementation of environmental, social, cultural, or sports projects. Thanks to the Region’s innovative vision, the technology provided by ChainOn, and the active participation of the parties involved, the platform will enable dialogue between local entities and companies focused on ESG issues, promoting the transition to a sustainable economy and generating shared value in a transparent, efficient, and effective manner.

The Veneto Region is the first in Italy to adopt a law aimed at promoting sustainable development through collaboration between the public and private sectors using a tool based on innovative technologies, such as those offered by ChainOn, which enable collaboration between Benefit Corporations (which, by statute, pursue common benefit objectives), ESG companies (which draw up sustainability reports or make ESG investments) and promoters of projects for the common good (local authorities or public/private partnerships), such as the clean-up of a disused quarry, the construction of a health screening center, or the integration of people with and without disabilities through sport or culture.

The Region’s digital platform, based on specially customized ChainOn technology, will enable:

registration in the Regional Register of Benefit Corporations and the Regional Register of ESG Companies;
registration, carried out by local authorities and local authority/private partnerships, in the Regional Register of Common Benefit Projects;
the disintermediated meeting between supply and demand for the creation of partnerships between Investors (Benefit Corporations and ESG Companies) and Promoters of Projects for the Common Good with the signing of digital agreements on blockchain;
the assessment of the environmental and social impact that each project will have achieved.

Regional Law 10/2024 and the digital platform called VENEXUS – Veneto Beneficio Comune (www.venexus.it) were presented by the Veneto Region and ANCI Veneto on September 30 at the conference “The challenge of the future for municipalities and businesses: projects for the common good.”

“We believe that innovation can only have a real impact when it dialogues with the territory,” says Federico Gaetano, co-founder and president of ChainOn. “We are proud that ChainOn can contribute its experience and technology to such an innovative project for Veneto and Italy. Winning this tender is recognition of the soundness of our project and an important step towards creating tools that promote transparency, sustainability, and collaboration between the public and private sectors.”

“With the contract with the Veneto Region, ChainOn is taking a quantum leap in terms of technology but, above all, in terms of society. Our platform is also becoming a strategic tool for the public sector, confirming the vision that led to the launch of the company, expanding the business model and becoming a concrete driver of collaboration between the public and private sectors,” – adds Giovanni Palazzi, co-founder and CEO of ChainOn – This opportunity opens up new horizons, allowing us to leverage our know-how to help Italy address the challenges of development and shared value, demonstrating how innovation can have a real impact on communication, sustainability, and Made in Italy through efficiency and concrete benefits for all stakeholders and shareholders. This has sparked the interest of international venture capital funds in our capital increase aimed at supporting our ambitious development plans in global markets.”

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CHAINON AND POWERVOLLEY MILANO SIGN A COLLABORATION PARTNERSHIP

Giacomo Bianchi — Tue, 16 Sep 2025 10:00:38 +0000

CHAINON AND POWERVOLLEY MILANO SIGN A COLLABORATION PARTNERSHIP

Powervolley Milano also lands on ChainOn, the international sponsorship marketplace, signing a multi-year partnership agreement.

Starting today, at http://www.chainon.it/powervolleymilano, companies of all sizes – including micro, small, and medium enterprises – as well as freelancers will be able to connect with the Powervolley world. To do so, it is enough to register as INVESTORS and request access to the Club’s reserved area in order to consult the available offers for free and, if interested, complete the online contracting process in a simple, fast, and secure way. Thanks to ChainOn’s proprietary technology, based on artificial intelligence and proprietary algorithms, contracts will be managed as smart contracts, legally valid and stored on blockchain.

In addition to its commitment in the Superlega, Powervolley will compete in the CEV Challenge Cup during the 2025/2026 season: investing in the club means accessing opportunities that, beyond visibility on the court or on team kits, allow entry into the club’s sponsor community, participating in the initiatives promoted by the organization and expanding business opportunities within the dynamic economic and social fabric of Milan.

During the 2024/25 regular season, the club recorded over 40,000 spectators between the regular season and playoffs at the prestigious Allianz Cloud, an ideal venue for business networking activities and meetings with clients or stakeholders. On top of this, there is significant media exposure with visibility opportunities guaranteed by the Superlega, a championship with a growing audience that delivered 700 hours of live TV coverage last season.

ChainOn, the revolutionary sponsorship marketplace, facilitates investment opportunities for companies thanks to the use of advanced technologies and digital innovation. To support investors, a dedicated customer service and commercial team are always available to assist companies in the process of choosing, activating, and enhancing sponsorships, thus concretely contributing to the achievement of strategic communication and business objectives.

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CHAINON AMONG THE 100 MOST INNOVATIVE STARTUP STARTUPITALIA

Giacomo Bianchi — Fri, 22 Aug 2025 10:37:15 +0000

CHAINON AMONG THE 100 MOST INNOVATIVE STARTUPS IN ITALY ACCORDING TO STARTUPITALIA

ChainOn, the international marketplace that is revolutionizing the digital management of sponsorships through blockchain, proprietary algorithms, and artificial intelligence, has been selected by StartupItalia as one of the 100 most innovative startups in the country, ranking in the top 10 in the Sport Tech sector. This recognition comes from the prestigious “SIOS25 ROAD Paper,” a strategic report outlining the roadmap for technological and digital transformation in Italy.

Launched in March 2022, the ChainOn marketplace quickly attracted high-profile partners such as Virtus Pallacanestro Bologna, Dinamo Sassari, Lega Volley Serie A, Trentino Volley, Lube Volley Civitanova, Imoco Conegliano, Honda LCR MotoGP Team, Gresini Racing, and the Venice Marathon. The platform stands out for providing a secure and transparent digital environment that simplifies and speeds up the selection, negotiation, and signing of sponsorship deals through smart contracts, eliminating traditional complexities in the industry. ChainOn’s strategy is evolving from a digital meeting place between supply and demand in the sponsorship market (which is expected to reach $117 billion globally in 2025) into a virtual marketplace for partnerships with communication, environmental, and social (ESG) impact—a rapidly growing sector currently valued at over $38.1 billion.

In June 2024, ChainOn successfully completed a capital increase, valuing the company at over €3.3 million, with funds allocated to technological and strategic development. This round, the first open to external investors, attracted prominent international managers and investors, further strengthening corporate governance through the creation of a prestigious advisory board. A new €1 million round is currently being structured, reserved for funds and financial operators.

“Being recognized among the most innovative startups in Italy makes us proud and validates the success of our strategic and technological vision,” said Giovanni Palazzi, CEO of ChainOn. “In a competitive landscape with over 18,000 innovative startups, ChainOn continues to stand out for its innovation capabilities and a clear strategy that—through its expansion into the ESG market—positions the company within the most promising sector for the next 10 years, both in the private and public domains”.

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WHICH ARE THE MOST POPULAR TEAMS IN SERIE A? RESEARCH BY STAGEUP AND IPSOS

Giacomo Bianchi — Thu, 21 Aug 2025 14:00:03 +0000

WHICH ARE THE MOST POPULAR TEAMS IN SERIE A? RESEARCH BY STAGEUP AND IPSOS

SOCCER, SERIE A: THERE ARE OVER 25.5 MILLION FANS.

JUVENTUS, INTER, MILAN, NAPOLI, AND ROMA LEAD THE RANKINGS IN TERMS OF NUMBER OF FANS. LECCE, ATALANTA, VERONA, NAPOLI, AND BOLOGNA TOP THE RANKINGS IN TERMS OF FAN GROWTH.

There are 25,518,000 fans of Serie A football teams at the end of the 2024/25 season, a figure that confirms the passion and loyalty surrounding Italy’s most important league, according to the Sponsor Value survey conducted by StageUp and Ipsos since the 2000/01 season.

Fans of Serie A clubs represent 86.8% of the 29,393,000 people interested in the championship, which saw a 4.7% increase compared to June 2022 (when there were 28,064,000), with female fans reaching 45%. Although the number of people interested has remained largely stable over the last two years, it is still lower than in 2019: in the pre-COVID-19 year, it reached 30,396,000.

TEAMS WITH THE MOST FANS. The ‘Top 5’ remains unchanged, with Juventus confirming its first place with 7,864,000 fans. Behind them are Inter (4,180,000) and Milan (3,816,000), Napoli (3,036,000) and Roma (1,803,000). Juventus, confirming the strength of its relationship with its fans, maintains its lead with a slight decline of 1.4% compared to last year, despite fluctuating sporting results. Inter consolidates its lead over Milan in the special fan ranking, recording a higher number of fans for the third consecutive year. Napoli, Italian champions, recorded a 15.2% increase in the number of fans compared to the 2021/22 season, the last before the two league titles won in the last three years.

THE TEAMS WITH THE BIGGEST INCREASE IN FANS. Lecce (+10%) tops the rankings for fan growth compared to the 2023/24 season. It is followed by Atalanta (+7.5%), Verona (+4.8%), Napoli (+4.5%), and Bologna (+4.1%). The increase in fan bases can be attributed to several factors. On the one hand, sporting results, especially if unexpected or achieved in the dying moments. On the other hand, the club’s connection with the local area and the continuous involvement linked to remaining in the upper echelons of the table throughout the season, fighting for important goals such as the title, European qualification, or maintan Serie A.

BELOW IS THE NUMBER OF FANS AND THE TREND FOR ALL TEAMS.

Source: StageUp/Ipsos

SPONSOR VALUE is a periodic multi-client research project carried out by StageUp and Ipsos, which began in the 2000/01 competitive season. It monitors major Italian and international sporting events such as Serie A soccer, basketball, and volleyball, as well as F1 and MotoGP. It analyzes: (i) Italians’ interest and passion for major sporting events; (ii) the socio-demographic profile of those interested, how they follow each event, and the value positioning of each event; (iii) the attitude of those interested towards sponsorship; (iv) the consumption model of events; (v) the notoriety, impact on brand equity, and predisposition to purchase induced towards sponsor companies; (vi) the return on investment of sponsorship; (vii) the number, target audience, and purchasing preferences of fans of the top soccer, basketball, and volleyball leagues.

For more information: https://stageup.com/index.php/sponsor-value/

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News | Chainon

Partnership launched between ChainOn and Sport Network

Sport Network chooses the Chainon.it marketplace for the online sale of sponsorships for its major events.

STATEMENTS

ChainOn renews its platform

ChainOn renews its platform: a more intuitive, faster and more effective digital experience for users and companies

An even simpler access experience for members

The main platform updates

ChainOn Exclusive: new opportunities for vendors

ChainOn leaves its mark on digital innovation in Veneto: Venexus unveiled

ChainOn leaves its mark on digital innovation in Veneto: Venexus unveiled

SPORTS SPONSORSHIPS IN ITALY: BY 2026, THE MARKET WILL EXCEED €1.1 BILLION.

SPONSORIZZAZIONI SPORTIVE IN ITALIA: NEL 2026 IL MERCATO SUPERERA' € 1,1 MILIARDI

CHAINON AND BEGREAT SIGN A PARTNERSHIP

CHAINON AND BEGREAT SIGN A PARTNERSHIP

THE PARTNERSHIP BETWEEN BEGREAT AND CHAINON

PARTNERSHIP OPPORTUNITIES

BEGREAT: SPORT AS AN EDUCATIONAL DRIVER

Venexus announced: the platform developed by ChainOn for the Veneto Region

Venexus unveiled: ChainOn has developed and will manage for the next 3 years the first digital platform for ESG partnerships in the Veneto Region

The infrastructure: operation and technological innovations

A model replicable beyond sports

CHAINON WINS THE VENETO REGION TENDER FOR THE CREATION AND MANAGEMENT OF THE 1ST DIGITAL PLATFORM DEDICATED TO ESG PARTNERSHIPS BETWEEN THE PUBLIC AND PRIVATE SECTORS

CEO PALAZZI: "CHAINON'S INNOVATION HAS A REAL IMPACT ON COMMUNICATION, SUSTAINABILITY, AND MADE IN ITALY, WHICH IS WHY INTERNATIONAL VENTURE CAPITAL FUNDS ARE INTERESTED IN OUR CAPITAL INCREASE."

CHAINON AND POWERVOLLEY MILANO SIGN A COLLABORATION PARTNERSHIP​

CHAINON AND POWERVOLLEY MILANO SIGN A COLLABORATION PARTNERSHIP

CHAINON AMONG THE 100 MOST INNOVATIVE STARTUP STARTUPITALIA

CHAINON AMONG THE 100 MOST INNOVATIVE STARTUPS IN ITALY ACCORDING TO STARTUPITALIA

WHICH ARE THE MOST POPULAR TEAMS IN SERIE A? RESEARCH BY STAGEUP AND IPSOS

WHICH ARE THE MOST POPULAR TEAMS IN SERIE A? RESEARCH BY STAGEUP AND IPSOS

CHAINON AND POWERVOLLEY MILANO SIGN A COLLABORATION PARTNERSHIP