Sport Network chooses the Chainon.it marketplace for the online sale of sponsorships for its major events.
The collaboration with Sport Network marks an evolution for the ChainOn.it marketplace, introducing a new online structure for managing and maximizing the value of sponsorships across multiple events or clubs linked to a single entity.
Sport Network and ChainOn have formed a partnership to digitize and expand access to sponsorship opportunities for the Group’s flagship events: Golden Boy, the Italian Padel Awards, Caschi d’Oro, and Rom-E (an event dedicated to sustainability). Sport Network is one of the country’s leading specialized sales agencies; beyond advertising sales for *Corriere dello Sport* and *Tuttosport*, it represents a significant digital ecosystem and a major network of both sports and non-sports events.
The partnership aims to maximize the value of sponsorship opportunities for Sport Network’s events by providing companies—including micro-enterprises, SMEs, and freelancers—with an innovative tool for simple, fast, and secure access to high-value communication opportunities.
This collaboration has led ChainOn to evolve the opportunities offered by its marketplace, enabling a single organizer (in this case, Sport Network) to manage and market sponsorship proposals for a range of independent events. This evolution allows companies to access the organizer’s offerings through a single digital touchpoint, analyzing the breadth and structure of sponsorship options across various events, thereby increasing opportunities to match supply and demand.
Through the ChainOn.it marketplace—powered by blockchain and artificial intelligence—companies can view available opportunities in real time, connect directly with the Sport Network team, and manage every stage of the sponsorship process more efficiently (from information requests and negotiation to contract signing), all while reducing timeframes and operational complexity.
Sponsorship opportunities available for purchase on ChainOn will include:
– Golden Boy, the international award crowning Europe’s best Under-21 footballer and now one of world football’s most prestigious accolades;
– Italian Padel Awards (September 6, 2026), an event celebrating the key figures of the sport that has seen the fastest growth in recent years, bringing together athletes, companies, and stakeholders from across the entire sector;
– Caschi d’Oro Motosprint, the historic award dedicated to excellence in motorcycling, serving as a benchmark for the industry for over fifty years;
– Caschi d’Oro Autosprint, the award celebrating the stars of motor racing and excellence in the world of four-wheeled motorsport;
– Rom-E (October 2–4, 2026), a festival at the heart of sustainability and mobility innovation, serving as a key event dedicated to electric mobility, new technologies, and the ecological transition.
For all these events, sponsorship packages are available for free consultation on ChainOn (subject to registration for the relevant profiles). These packages are designed to offer a blend of visibility, activation, and experiential opportunities, enabling investing brands to strengthen their market positioning, build valuable relationships with clients and stakeholders, and associate their names with some of the most prestigious national and international sporting events. Opportunities include branding initiatives and exclusive experiences backed by a major media ecosystem; sponsors benefit from visibility across the events’ digital channels—generating a combined total of over 20 million monthly views—as well as television coverage and exposure in leading media outlets.
With ChainOn, becoming a sponsor for Sport Network events is simple and involves no buyer-side commissions. After a free registration, interested companies can explore available opportunities online or with customer support assistance, and finalize agreements either fully digitally or with the help of the sales team, identifying the solution best suited to their communication and marketing goals.
STATEMENTS
“We are particularly proud to launch this collaboration with a major sales agency like Sport Network. It has enabled us to further enhance the ChainOn.it marketplace features for organizers and managers of various events and clubs, offering a more effective and scalable approach to selling sponsorships. This evolution is the first step in a roadmap that will introduce new features in the coming months, designed to make the sponsorship buying and selling process increasingly simple, transparent, and scalable for companies and organizers of all sizes,” says Giovanni Palazzi, Co-founder and CEO of ChainOn.
“We are delighted to launch this partnership with ChainOn, which represents a significant opportunity to make sponsorships for our events more accessible, transparent, and efficient for companies. This collaboration allows us to digitize the process of matching supply and demand, simplifying access to our events and expanding our pool of potential partners. We are confident that this initiative will help create new business opportunities for companies and further strengthen the value of our brands and the events we organize,” says Valerio Gaviglia, Commercial General Manager at Sport Network.
