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Predittiva Sport 2025

info@digitaldeveloper.it — Thu, 27 Mar 2025 14:16:42 +0000

THE 24TH EDITION OF THE PREDICTIVE SURVEY “THE FUTURE OF SPONSORSHIP IN THE NEXT YEAR”

In 2024, the Italian sponsorship market grew by 14.5%: in 2025 it will grow again and sponsorships in sports will exceed 1billion euros.

Did you know that soccer is the sport that collects more than 50% of the total sponsorship market?
And that more and more companies are deciding to invest by enhancing ESG projects?

To learn more about this and other topics, you can download the 24th edition of the Predictive Survey curated by ChainOn and StageUp for free.

StageUp and ChainOn have produced the 24th edition of the Predictive Survey “The future of sponsorship in the next year”, which analyzes the sponsorship market in Italy and the World.

The document can be downloaded for free with the inclusion of a company email.
Fill in the fields and submit the form, you will receive the report directly to your corporate email address.

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StageUp Report – Those intrested in Serie A basketball in Italy are 16.7 million

Giacomo Bianchi — Tue, 24 Sep 2024 08:49:01 +0000

StageUp Report - Those intrested in Serie A basketball in Italy are 16.7 million

INTEREST IN BASKETBALL A SERIES GROWS AGAIN, IT’S 16.7 MILLION: ALL-TIME RECORD FOR LAST 23 YEARS

There are 16.7 million Italians interested in Basketball Serie A, a record for the top league since the start of the Sponsor Value research conducted by StageUp in partnership with Ipsos and considered the auditel of Italian sports, cultural and entertainment events that took place 23 years ago. The figure is up 2 percent from the previous season and shows a 49.2 percent increase from the November 2019 survey where it touched 11.2 mln.

Those interested in Serie A (those who even occasionally follow the league) are predominantly male (59%), residing in the North (43%), belonging to early adulthood (35 and 44 years old, 24%), with middle/high and high economic and income status, individuals who have taken and are taking on responsible roles in society.

There are 2.1 million fans (those who regularly follow the league) and, compared to the Italian population, they see a stronger component of young adults, college graduates, and high income earners.

Sponsor Value, carried out by StageUp in partnership with Ipsos, has been monitoring, since 2000, the following, media attitude, image, sponsor return, and fan bases of major Italian and international sporting events such as, for example, the A, B, and C Series of Soccer, the top leagues of Basketball and Volleyball through F1 and MotoGP.

STATEMENT BY GIOVANNI PALAZZI (StageUp President).

“Sponsor Value confirms basketball’s A Series as one of the most followed and growing leagues. The result is the result of the commitment of the Clubs and the Basketball League with investments both in the spectacle on the court and in the media and narrative way of proposing the sports product. Three data are proof of this: the 20% increase in the total turnover of the 16 participating clubs in the last 3 years; the increase in the share of interested parties following the event on social media from 10% in 2020 to 32% in the June 2024 survey; the average attendance in the sports halls during regular season 2023/24 at 4,109 spectators, the highest since 1991/92. The A Series, also due to the high socio/economic characteristics of the following, is an excellent platform for investors, broadcasters and sponsors due to the communication opportunities to consumers and companies, given the strong presence of entrepreneurs and managers among interested and fans.”

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MotoGP World Championship 2024: competitiveness and interest continuing to grow

Giacomo Bianchi — Fri, 08 Mar 2024 16:41:28 +0000

MotoGP World Championship 2024: competitiveness and interest continuing to grow

The 75th edition of the top motorcycle competition starts again this Sunday in Qatar: 18 states, 21 weekends and 42 races.

Will there be the third consecutive world success of “Pecco” Bagnaia? Who will be the main rivals and what impact will the arrival of Marc Marquez on the “Rossa” with Team Gresini have? Will Jorge Martin be able to repeat the excellent 2023 world championship? Will Yamaha, Honda and KTM be able to climb back up and reduce the gap with Ducati, or will the Borgo Panigale manufacturer continue to be the “big voice”? These are some of the (many) insights that the 2024 world championship may give: which starts on Sunday from Qatar and which, as always, will be exciting and engaging.

LITTLE BIG CHANGES

As mentioned, the arrival of Marc Marquez at the helm of the Ducati of the Gresini Racing team is one of the main suggestions: the Faenza-based team has composed the pair of brothers, and dreams big. But, in addition to this, there are a number of innovations that are on the horizon for the new season and that are expected to further increase competitiveness and spectacle within a championship that was already revolutionized in a positive way last year.

Among these, one is certainly the inclusion of concessions, from the pre-season testing stages and even during the course of the same, vis-à-vis certain teams by Dorna, the Company that runs the races. These include the possibility of relying on private testing, more tires, engines and aerodynamic packages: the goal is to reduce the gap to rivals considered further ahead, such as Ducati, with the allocation based on a division of manufacturers into four descending clusters, which depend on points from last season (source Sport e Finanza).

In addition, there are sustainability-related changes in fuel, which will have to include the use of 40% non-fossil fuels. Looking forward to the 2027 season, where the incidence of the same will be 100% (source Sport e Finanza).

MANY OPPORTUNITIES FOR PARTNERS

The “Sponsor Value” StageUp and Ipsos research, analyzing data from the 2023 season, showed how the new generation of Italian riders, led by two-time world champion Francesco Bagnaia, and the introduction of important new features such as the speed race, brought among Italians a 2.2% increase in interest compared to the previous year: those interested in MotoGp in Italy are more than 23 million, behind only Serie A soccer and Formula One. In addition, the worldwide pool of interest has been estimated at 340 million people with an average audience per race of about 24 million, making the circuit obviously rich in opportunities for partners and investors.

Among these, certainly important is that of Title Sponsor of the Grand Prix, which guarantees great visibility throughout the weekend:some examples are Qatar Airways for the first Grand Prix of the season, Tissot for the Grand Prix of Portugal, Red Bull for the Grand Prix of the Americas in Texas and the Italian one in Misano, Monster Energy for the Grand Prix of Catalunya and the English one in Silverstone.

A choice, that of these global companies, also given by the general growth in interest: 2023 saw a total of about 3 million spectators at circuits around the world, and an increase of +33% in revenue compared to the previous championship (source Sport e Finanza). Credit, among other things, to new sponsorships and television rights.

THE CALENDAR

Thus begins again a season that promises to be interesting in so many ways, with each Grand Prix promising spectacle right from Friday qualifying.

SPONSORSHIPS AND EXPERIENCE

A phenomenon, that of MotoGp, which is becoming more and more engaging and participatory: companies, today, sponsor no longer with the sole objective of having visibility, but also to live that experience and those emotions that only races like these give: the presence in the paddock, the possibility of living the grand prix in contact with the pilots, being protagonists on the track and in the collateral events, are some of the opportunities most sought after by investors

It is precisely on these aspects that ChainOn relies, through its partnerships in the motorcycle racing sector, with LCR Honda Team and Gresini Racing.

Go to www.chainon.it, log in or register for free and explore offers and packages!

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