Bologna Business School’s “Sport Value Management” course kicks off

The Bologna Business School’s “Sport Value Management” course is finally kicking off: the first day of classes on Tuesday, May 21. Aiming to provide students with the skills and knowledge to be competitive in the sports industry, it will be held in-person and will include theoretical modules and a project work to be presented during the last day. It will also be divided into the following five modules:

1st module – Sport Business and Life-Sport System: the importance of sports and entertainment in the lives of people and organizations, sports and government institutions, and the role of sports organizations.

2nd module – Sport Strategy and Digital Marketing: strategic planning, the sports marketing plan, digital marketing, customer relations, eSports and gaming.

3rd module – Stakeholder Engagement and Sponsor Management: sponsorships: objective, role and limitations in the media mix, variables to be evaluated by the investor and how to control them.

4th module – Sport Business Plan and SDGS: analysis of strategic planning, sport business plan, master budget and coordination of these plans.

5th module – Project Work.

Course lecturers will also include Giovanni Palazzi, CEO of ChainOn and President of StageUp.