This is the finding from the in-depth “Economic Analysis of Sponsorships – A Series Basketball Clubs 2021/2022” by ChainOn, the digital marketplace for sponsorships, a detailed report, produced in collaboration with StageUp, that shows slight growth over last year’s figures.

In detail: the sponsorship value of the 16 clubs in the LBA is broken down into 41.9 million (90 percent) from the Commercial sponsorships (main sponsor and other jersey sponsors), and € 4.54 million (10%) from the technical sponsorships net of the value of supplies in clothing and equipment that these partners guarantee to the clubs.

You can read all the details and ChainOn Founder and Ceo Giovanni Palazzi’s statement in the Press Release

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