ChainOn completes the 1st Phase of the Capital Increase based on a Company value of € 3.3 million. Leading players on the managerial and financial scene enter to strengthen the corporate structure

ChainOn, the sponsorship marketplace operating since March 2022, whose clients include many leading clubs and organizers at the highest level of Italian and international sports, announces the completion of the 1st phase of the capital increase resolved by the Extraordinary Shareholders’ Meeting of March 19, 2024.

This 1st phase of the capital increase took place on the basis of a Company value of €3,300,000 and had a twofold purpose: to bring financial resources to the development of the company and, above all, to strengthen the social base with the entry of high-profile managers and investors who would add network and knowledge to support ChainOn in its business development and international growth also through the establishment of an advisory board. Since the launch of ChainOn, for the technological development and launch of the startup, the partners have invested a total of more than one million euros.

The new investors include highly experienced and prestigious profiles in management and finance such as Marco Borghesi, Senior Advisor at KPMG Advisory, over 30 years of managerial experience in FMCG global firms, former Chief Strategy Officer at Ferrero International; Marco Dalpozzo, former HR Director of some of the largest global firms including the Confederação Brasileira de Futebol (CBF – Brazilian Football Federation), currently a partner in Organizações Contemporâneas based in Rio De Janeiro; Alessandro Renzi, former Operational Marketing Director of Publitalia ’80 and today Head of Marketing and Board Member of MCM Holding; Giuseppe Zuliani, Marketing Director of Conad and formerly European Innovation Manager of Kellogg Company. They are joined by the Bologna-based financial holding company SACE Srl, founded in 1984, whose shareholders include a group of well-known Bologna professionals active in business development in consulting and technology.

ChainOn management is now working to implement the 2nd part of the capital increase, an operation that is attracting great interest from financial and industrial investors. This additional capitalization is aimed at accelerating the 2024/28 Business Plan, fulcrumed on strengthening artificial intelligence for analyzing the potential of partnerships inside and outside the marketplace as well as broadening the offering to the ESG (Environmental, Social, Governance) market, including through the possibility of enhancing sports, cultural, social and environmental sponsorships according to the new and stringent parameters of the European Corporate Sustainability Reporting Directive (CSRD), which extends the sustainability reporting obligation to European SMEs.

“We are proud of the support and trust of a group of highly experienced, professional and prestigious managers and investors,” comments Giovanni Palazzi, Co-Founder and CEO of ChainOn, “Their entry is not only a vote of confidence in our vision but also an injection of skills and relationships that will allow us to accelerate our growth and reach new goals, in the belief that sponsorships are much more than just an economic exchange but a powerful tool for creating shared value, uniting brands and projects in meaningful and lasting partnerships selected for quality of communication, social impact, sustainability, inclusiveness and attention to gender equality.”