ChainOn and Virtus Segafredo Bologna together again: partnership renewal for 2024/25

Virtus Segafredo Bologna and ChainOn, the digital sponsorship marketplace, have renewed their partnership for the 2024/25 season with the possibility of further extending the partnership in subsequent years. The agreement, which continues a contract started in 2022, allows foreasy, fast, secure and customerservice-assisted online purchasing of “Vu Nere” sponsorships on www.chainon.it/virtus.

The goal of the partnership is to continue the involvement, as sponsors, of micro and small businesses and freelancers: these are more than 4 million businesses in Italy (equal to 99 percent of businesses) and, in Emilia Romagna, about 400,000 businesses (95 percent of the total), which will have the opportunity to obtain important returns thanks to top professional sports and the link with a club that has a fan base:

1. growing and high-spending: Virtus fans have grown 81% in the last 5 years to over a million. The Virtus people are also distinguished by a high socio-economic profile and a strong presence of entrepreneurs and freelancers;
2. with great attention to sponsors: 81% have a favorable attitude toward sponsorships and 65% favor Club-related brands in their purchases;
3. nationally widespread: although with solid roots in Emilia Romagna, where 31% of its following is located, Virtus boasts 69% of the fan base in other Italian regions, a record in Italian basketball.

The special packages on sale on ChainOn allow for a great impact on the public, leveraging visibility and emotion. Visibility will be guaranteed by presence on the courtside LEDs during home games at Segafredo Arena (which seats 10,000 spectators), on the club’s official social channels (80,000 followers on Facebook and over 100,000 on Instagram) and on the uniforms of the 12 youth teams. And the excitement will be experienced through the opportunity to follow with clients and stakeholders the matches in VIP seats next to the Bianconeri champions, and by accessing the Segafredo Arena’s reservedhospitality area.

With ChainOn becoming a Virtus partner is super easy and with no commission charged to the buyer. In addition, the investment is fully deductible from business income. After free registration, the interested company can delve into the offer online or with the support of ChainOn’s customer service and, if interested, negotiate and sign the agreement.

STATEMENTS

Luca Baraldi – CEO Virtus Segafredo Bologna

“We are happy to continue for the third year in a row the collaboration between Virtus Segafredo Bologna and ChainOn. This partnership is in continuitỳ with our commitment to innovation and the involvement of all those who wish to get in touch with the virtussino world. We continue this synergy with the goal of redefining digital transformation in the field of sports, creating an even closer link between Sponsors and the Club. The path undertaken together since the 22/23 season still continues to give mutual satisfaction, aware that both realities are actively participating in a new idea of sponsorship, certainly very avant-garde, for which I thank Giovanni Palazzi, Founder and CEO of ChainOn.”

Giovanni Palazzi – Founder and CEO of ChainOn

“Being alongside Virtus Segafredo Bologna for the third consecutive year fills us with pride. We thank the Club, in particular the CEO Luca Baraldi and his entire Team, who in 2022 believed in a startup, and today have renewed their trust in a fast-growing company, which in the last 3 years has increased tenfold its turnover and multiplied its value by seven. The renewal is the result of our work and achievements together, and we are confident that Virtus’ new and super attractive offers on ChainOn will allow them to accelerate on this path. All of this, thanks in part to the enhancement of our customer support services, both online and over the phone, which allow businesses in a simple and immediate way to learn in depth about the articulation, quality and price of the packages offered, negotiating and closing the deal easily, quickly and securely.”