GLOBANT AND FORMULA 1: TOGETHER TO IMPROVE THE GP EXPERIENCE
Globant and Formula 1 have entered into a multi-year partnership to transform and enhance digital experiences for fans and teams of the famous motor racing competition.
ADVANCED TECHNOLOGIES TO BENEFIT A BETTER EXPERIENCE
The partnership between Globant and Formula 1 marks an important step toward technological innovation in sporting events. Globant, with its extensive experience in the technology sector, will use its innovative technologies to improve the content distribution system used on the pit wall during Formula 1 GPs. This real-time streaming solution will provide fans and key stakeholders with a unique multi-channel media experience, transforming and enhancing digital experiences during Grand Prix.
THE GROWING ATTENTION ASSOCIATED WITH EXPERIENCE IN SPONSORSHIP
Experience is an increasingly central theme in sporting events, not only for the fans who attend, but also for investors. The possibility of unique and exclusive experiences inevitably adds value to sponsorships, beyond mere brand visibility. Thanks to state-of-the-art technologies, innovative digital experiences offered to fans during sporting events become key to audience engagement, creating a strong emotional bond with brand partners.
BRAND PROMOTION AND UNIQUE EXPERIENCES: ALL THANKS TO CHAINON
On ChainOn, the sponsorship marketplace, it is possible to purchase packages that not only provide brand visibility, but also offer important opportunities related to the experience during sporting events. Thanks to the offers on the platform, brands can access solutions with a dual benefit: brand promotion and networking by having their guests enjoy highly emotional experiences. This is possible as much in motor as in team sports: soccer, basketball, volleyball and many others.
ChainOn is the platform for sports sponsorship search.
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ChainOn allows the matching of supply (organizers, clubs and testimonials) and demand (sponsors, broadcasters and media centers) in sports sponsorship and, in the near future, in cultural sponsorship and entertainment: a market that in the World is worth more than $57 bn and in Italy more than $1.2 bn.
