After 25 years, a momentous change. From next season, the contract with Tim will no longer be renewed: Serie A will be sponsored by EniLive.
Early rumors had hinted at it: ENI had entered the race for the new Series A title sponsor. Specifically, through one of its companies specializing in the renewable energy sector. The February 5 League Assembly then confirmed everything: from the 2024/2025 season Enilive will be the new Title Sponsor of Serie A. As Sole24Ore reports, a three-year contract was signed at 22 million euros annually, with an option to renew for 2028 and 2029.
ENI has seized the concrete opportunity to partner with an entity such as Lega Serie A, capable of reaching millions of people, fans and enthusiasts. And it will do so with the Enilive brand.
As the statement reads, “Enilive will make its contribution to the world of soccer through the introduction of solutions for increasingly sustainable mobility. Enilive expresses great enthusiasm for the start of the partnership with the Lega Serie A, which will allow the company to be ever closer to all Italians, and to make the new brand and the transformation it represents known to the millions of customers who already frequent and experience our extensive network of service stations every day.”
Environmental sustainability is, in fact, a highly topical subject and it is in the interest of CEO Claudio Descalzi, to promote to a wide audience the work being done in this regard, through the inclusion as Title Sponsor, precisely, of Enilive.
Sports, again and again, prove to be a very powerful medium for the transmission of the message.
Sponsorships related to the world of sports are facing a profound transformation, as also reported in the 23rd edition of the Predictive Survey – “The Future of Sponsorship,” published by ChainOn and StageUp: one of the aspects analyzed is precisely that related to the growing attention to social and environmental issues, the so-called ESG (Environmental, Social and Governance).
The 23rd Predictive Survey can be downloaded only on ChainOn, free of charge and at this
link: www.chainon.it/predittiva2023
