Great success of the presentation event of the Predictive Survey 2025

GREAT SUCCESS OF CHAINON AND STAGEUP’S 2025 PREDICTIVE SURVEY PRESENTATION EVENT WITH THE PARTICIPATION OF STEFANO DOMENICALI, MICHELE DE PASCALE, NANDO PAGNONCELLI, PAOLO BEDIN, UMBERTO GANDINI AND RICCARDO CORSINI.GREAT SUCCESS OF CHAINON AND STAGEUP’S 2025 PREDICTIVE SURVEY PRESENTATION EVENT WITH THE PARTICIPATION OF STEFANO DOMENICALI, MICHELE DE PASCALE, NANDO PAGNONCELLI, PAOLO BEDIN, UMBERTO GANDINI AND RICCARDO CORSINI.

The event to present the results of the 24th Predictive Survey – “The future of sponsorship in the next year,” carried out by ChainOn, the international sponsorship marketplace (www.chainon.it) and StageUp, among the reference companies in research and advisoring in the business of sports and, in particular, in the analysis and evaluation of sponsorship returns, was held yesterday, Thursday, May 15, at the Center Tower in Imola on the occasion of the Made in Italy and Emilia Romagna F1 GP.

ACCORDING TO RESEARCH, the global sponsorship market (sports, culture, social) will rise from $117.1 billion in 2025 to $189.5 billion in 2030, with an average annual growth rate of 8.7 percent. This growth, which is much greater than classical advertising both in Italy and in the World, is driven by (1) incorporation of the advertising message into entertainment, (2) emotional effectiveness of the message, (3) technological progress, (4) public administration investment aimed at the development of territories, (5) centrality of the synergy between sponsorship and environmental and social impact; (6) globalization.

The event, after the PRESENTATION OF RESULTS OF THE RESEARCH by ChainOn President Federico Gaetano continued with a ROUND TABLE moderated by StageUp President Giovanni Palazzi that was attended by some of the most important protagonists from the world of sports, business and institutions: Stefano Domenicali (CEO of F1), Nando Pagnoncelli (President of Ipsos Italia), Paolo Bedin (President of Lega Calcio Serie B), Riccardo Corsini (Group Head of Marketing Communication & Advertising of the FS Group), Umberto Gandini (President of Lega Basket Serie A) and Michele De Pascale (President of the Emilia Romagna Region).

It was a debate full of ideas, insights and programs that confirmed greatnesses, trends and strategic pillars identified in the research with PARTICULAR RELEASE:

– to the new Italian centrality in Formula 1, which opens global opportunities for Made in Italy brands and talent (Stefano Domenicali)

– on the need to match sponsorship with environmental and social sustainability in light of fans’ growing attention to these values (Nando Pagnoncelli)

– to the FS Group’s commitment to culture, sports and the environment by merging business objectives and for the development of the country (Riccardo Corsini)

– to the new Strategic Plan of the Lega Serie B centered, through the growth of human capital, on economic-financial sustainability, increased commercial revenues and the enhancement of young people (Paolo Bedin)

– to the role of new technologies such as social media, second screens, and apps as levers for growing fan interest and attracting sponsors (Umberto Gandini)

– synergy between public investment, sports, sociality and the environment (Michele De Pascale).