Read the interview of StageUp and ChainOn Ceo Giovanni Palazzi on

Inside the article, Palazzi commented the findings of the Predictive Analysis “The future of Sponsorship”, released by StageUp and ChainOn last January, with some important considerations about the structural changes in the sports sponsorship market. Palazzi’s words focused on digitalization, disintermediation and transparency, which are the keys for the grassroots sports survival after Covid-19:  the article also explores the potential impact of Chainon blockchain platform on the italian sponsorship market.