The project is in collaboration with Maeci and Ice and will reach over 500,000 users worldwide: promoting Italy abroad also generates sponsorship opportunities, to be seized by exploiting innovative technologies.

Lega Serie A has announced the launch of “Made in Italy – International Main Partner Lega Serie A”, a project in collaboration with Maeci (Ministry of Foreign Affairs and International Cooperation) and ICE (Agency for the promotion abroad and the internationalisation of Italian enterprises): in the 2023/2024 season, with the involvement of the 20 Serie A clubs and the most iconic players of Italian football, the beauty of Italian production chains will be given visibility, reaching an audience of over 500,000 worldwide.

Luigi de Siervo, CEO of Lega Serie A: “With ICE we have always shared a commitment to expressing and exporting the highest values that Made in Italy represents on a global level. Thanks to the work done in recent years by Lega Serie A with the establishment of the offices abroad in New York and Abu Dhabi we will be even more present in strategic markets to pursue these objectives. Our media company will also allow us to create exclusive content that will be distributed by the more than 65 broadcasters that transmit our matches in more than 200 territories, and that will feature the stars of the Italian league”.

The promotion of Italy in the world, also opens up sponsorship opportunities from abroad to the domestic market, also exploiting the new technologies available to enhance a market that generates more than 700 million cumulative audience worldwide.


ChainOn è la piattaforma per la ricerca di sponsorizzazioni sportive.
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ChainOn permette l’incontro tra offerta (organizzatori, club e testimonial) e domanda (sponsor, broadcaster e centri media) nella sponsorizzazione sportiva e, nel prossimo futuro, in quella culturale e nell’intrattenimento: un mercato che nel Mondo vale oltre $57 mld ed in Italia oltre $1,2 mld.