Average spectator numbers go up in the second national championship: an opportunity for SMEs to gain local visibility in passion-filled contexts.

In the past few days, Lega Nazionale Pallacanestro, #Partner of ChainOn, has communicated the data regarding the turnouts in the arenas in the return round of the A2 Series championship (13 games); the numbers reported are SIAE data, communicated by the Companies at the end of each home game.

Let’s start with the figure that stands out the most: the numbers for the second half of the season are up compared to what happened in the first part of the championship; in fact, the total of 247,298 sees an increase of 14% compared to the first half, with the average number of spectators rising from 1,316 to 1,408 (+6%). To give an idea, in the 2019/20 first leg, the last comparable figure before the arrival of the Covid-19 pandemic, the average had been 1,492: this is a particularly interesting figure and one that highlights a return to dear (and old) habits on the part of fans. After years in which the pandemic had severely constrained attendance at facilities, both because of the fear of attending indoor events and because of regulations that capped attendance depending on the epidemiological situation, things have changed this season.

These are significant numbers, within the context (that of LNP), which sees among its members realities that are very different in terms of history, tradition and social impact in the cities of reference. But there is one aspect that all these Societies have in common: that is, the reliance on SMEs to enter into sponsorship relationships and have a significant contribution to carry on their season from an economic point of view.

In this regard, ChainOn can become a concrete support for teams, but also for SMEs that approach the world of sports and seek the visibility guaranteed by this sector: the marketplace, leveraging blockchain technology and AI, allows relationships to be woven, and enables companies to get noticed in an environment as rich in passion as the sports arena. Not forgetting the fact that within the Platform one can find bargains and opportunities at decidedly competitive prices, there is the possibility for businesses to develop their brand, making an investment that is fully deductible from business income.