Sports and sustainability: partnership between ChainOn and CMA (Creative Management Association) is born
Cma and ChainOn for a new model of sports sponsorship: starting with proposals for the “Cross Country Campaccio”
CMA srl and ChainOn, the revolutionary sponsorship marketplace, today announced a strategic partnership that aims to transform the sports sponsorship landscape by combining CMA’s expertise in managing major sporting events with ChainOn‘s innovative technology solutions.
CMA srl has established itself as a key player in the Italian sports landscape thanks to its ability to manage high-profile events and successfully integrate the world of eSports. The company has demonstrated a particular innovative vision by taking care of the sustainability plans of numerous national sports Federations and Bodies as well as individual international sporting events such as the Golden Gala in athletics and the Campaccio cross-country race, for which it now proposes the possibility of purchasing sponsorship offers on the ChainOn marketplace.
VISIBILITY AND SUSTAINABILITY: WHY TO BECOME A SPONSOR OF THE CAMPAIGN. At www.chainon.it/cma companies, after registering as INVESTORS free of charge, can analyze without obligation, negotiate and purchase sponsorship offers for the “Cross Country Campaccio.” Supporting the event means not only gaining high visibility-thanks to brand presence along the route and on live television broadcasts-but also helping to promote sustainability and social responsibility.
The ChainOn platform makes the buying process simple, fast and secure, thanks to advanced technologies such as Artificial Intelligence, Smart Contracts and Blockchain, all at no additional cost to investors. For any information, ChainOn’s customer care is always available via email (customerservice@chainon.it) or call center (051/0068595).
In the context of digital innovation, CMA has embraced the world of eSports, successfully participating in the executive production of BeSports 2021, developing a strategic partnership with WeArena Entertainment also for the eSerie C tournament from 2022 to 2024.
This dual expertise, in the world of traditional and digital sports, has enabled the company to create a unique bridge between the two dimensions, offering innovative and integrated sponsorship opportunities.
“This partnership represents a natural evolution in our innovation journey” – comments CMA srl President Carlo Alessandri – ”Our experience in managing high-level sports events, combined with ChainOn’s innovative solutions, will allow companies to access more targeted and effective sponsorship opportunities, creating synergies between traditional sports and eSports and creating engagement and dialogue with the next gen. Our goal is to offer companies privileged access to a complete and integrated sports ecosystem, where sustainability and digital innovation play a central role in dialoguing and influencing, positively, the next generation.”
“From the very first approach with CMA srl and its team, we recognized multiple points in common between our realities: commitment to sustainability, adoption of new digital technologies, a deep connection with the world of sports and attention to the new generations” – says Giovanni Palazzi, CEO and Founder of ChainOn – ”The birth of this synergy is the beginning of a path that will offer ChainOn’s registered companies the opportunity to access sponsorship solutions capable of strengthening their reputation and consolidating their image. All in an easy, fast and secure way, thanks to the cutting-edge technology that characterizes our marketplace and the attention of our customer service.”
