Now in its 23rd edition, the research analyzes the size, trends and evolving scenarios of the sponsorship market from every angle.

To learn and learn more about all the new trends, you can download the full version of the paper, available only at ChainOn!

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Among the various topics covered, you will find insights into the global sports sponsorship market, which is estimated to be growing rapidly: the motivations originate in a different kind of involvement, made up of real emotions, in a world overloaded with advertising messages and increasingly atomized in daily experiences.

Sport thus becomes the perfect medium in search of direct relationships and a sense of community.