Now in its 23rd edition, the research analyzes the size, trends and evolving scenarios of the sponsorship market from every angle.
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Among the various topics covered, you will find insights into the global sports sponsorship market, which is estimated to be growing rapidly: the motivations originate in a different kind of involvement, made up of real emotions, in a world overloaded with advertising messages and increasingly atomized in daily experiences.
Sport thus becomes the perfect medium in search of direct relationships and a sense of community.
