THE 25TH EDITION OF THE PREDICTIVE SURVEY “THE FUTURE OF SPONSORSHIP IN THE NEXT YEAR”
In 2026, the global sponsorship market will reach $ 129,4 billion, marking a +15% increase compared to 2025: more than double the growth expected for the global advertising market.
In Italy, in 2025, the sponsorship market reached € 1.564 million, the highest level recorded in the last 15 years, also driven by the impact of the Milano Cortina Winter Olympics.
Produced by ChainOn and StageUp, the 25th edition of the Predictive Survey “The Future of Sponsorship in the Next Year” analyses the size, trends and future scenarios of the global and Italian sponsorship market, with a focus on growth drivers, the role of sport, and the evolution of partnerships across culture, entertainment and the social sector.
By filling in the form, you will be able to download a summary version of the research, featuring data, insights and key takeaways for brands, sponsors, clubs, properties, event organisers and industry professionals.
The full version of the Survey will be made available at a later stage.
The download is free upon completion of the form using a business email address.
Enter your details and you will receive the report directly by email.
