REPORT: communicating and sponsoring the Olympics

The Summer Olympics is the global event that guarantees, in relation to its duration, the highest coverage and net contacts on TV media in the world.

The Paris 2024 edition will be joined by an unprecedented live presence at the Event, with 8.6 million tickets sold.

In Italy, 36.24 million people followed the Rio Olympics (the most comparable in terms of usability and media system with reference to the Paris edition), with a cross-gender and age focus.

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