The figure soared in the playoffs, demonstrating how much passion revolves around the world of basketball: for companies, it can become an opportunity to give visibility to their brand.
In the last few days, Lega Nazionale Pallacanestro, of which ChainOn is Official Innovation Partner, has released the overall spectator numbers for the 2022/2023 season: 726,391* fans and enthusiasts followed the A2 Series championship games in the stadiums, and the interesting fact was the 70.1% growth in the playoffs compared to the regular season numbers.
The numbers are growing. During the 413 regular season matches, the average was 1,411 spectators per game (582,914 total), with an increase of about 500 spectators on average compared to the 2021/2022 season (it was 977, a number conditioned by the fact that last year, in the midst of the pandemic emergency, until 1/4/2022, the facilities were accessible at reduced capacity).
As mentioned, in the playoffs there was an increase of 70.1%, with the average spectator attendance rising to 2,401 in the 54 matches played; making a comparison with 2021/2022, the figure also rose, considering the 1,669 average attendance in the 2022 playoffs.
Most viewed matches. The most viewed match of the season was Fortitudo – Mantova at the Paladozza in
Bologna, with 4,557 spectators, while in the playoffs ‘Race-1’ of the final saw 4,514 spectators at the Unieuro Arena in Forlì, in the challenge against Cremona. Overall, the number of playoff games with over 4,000 spectators has risen to six, doubling the number of last year.
The season’s total averages. Having said the total number of spectators, looking at the season’s averages, the attendance was 1,529 per game, growing steadily as the months went by: it was 1,316 in the first round, became 1,499 in the second round, and then soared in the playoffs with 2,401.
The takings. In the playoffs the highest average takings were those of Flats Service Fortitudo Bologna, amounting to 72,730€ per match; followed by Unieuro Forlì (55,340€), Gesteco Cividale (47,134€), Old Wild West Udine (40,131€) and Tramec Cento (30,616€). In the playoffs, the 16 participating clubs collected €1,556,705. Combined with the €4,671,767 of the regular season (first/return + second phase) and the €13,803 of the playout, this brings the overall total collected by the clubs in the A2 Series season to €6,242,275.
LNP, ChainOn and the clubs: opportunities for sponsors. These numbers highlight how a reality such as the National Basketball League, which involves very different teams in terms of catchment area, interest and following, is nevertheless a point of reference for basketball fans. This can become an opportunity for micro, small and medium-sized enterprises approaching the world of sport, which seek the visibility guaranteed by this sector, and which can get in touch with clubs thanks to ChainOn.it. The marketplace, exploiting blockchain and artificial intelligence, makes it possible to close sponsorship agreements with legal value, and allows this to be done quickly and with the disintermediation guaranteed by the available technology. In addition to the purely contractual aspect, ChainOn gives the concrete possibility of creating solid links between companies and sports clubs, allowing sponsors to be protagonists in an environment full of passion and enthusiasm such as a sports hall. Within the marketplace, bargains and opportunities can be found at decidedly competitive prices, allowing businesses to develop their brand by making an investment that is fully deductible from business income.
*The data is provided by LNP on the basis of the SIAE acquisitions provided to LNP by the participating clubs.LNP, ChainOn and the clubs: opportunities for sponsors. These numbers highlight how a reality such as the National Basketball League, which involves very different teams in terms of catchment area, interest and following, is nevertheless a point of reference for basketball fans. This can become an opportunity for micro, small and medium-sized enterprises approaching the world of sport, which seek the visibility guaranteed by this sector, and which can get in touch with clubs thanks to ChainOn.it. The marketplace, exploiting blockchain and artificial intelligence, makes it possible to close sponsorship agreements with legal value, and allows this to be done quickly and with the disintermediation guaranteed by the available technology. In addition to the purely contractual aspect, ChainOn gives the concrete possibility of creating solid links between companies and sports clubs, allowing sponsors to be protagonists in an environment full of passion and enthusiasm such as a sports hall. Within the marketplace, bargains and opportunities can be found at decidedly competitive prices, allowing businesses to develop their brand by making an investment that is fully deductible from business income.
*Data are provided by LNP on the basis of the SIAE acquisitions provided to LNP by the participating clubs.
