In 2021 the Italian sponsorship industry grew by 12.8%, reaching € 1.003 billion, and recovering 114 million over the previous year. The growth was driven by sport sponsorships (+15,7%), whilst the social, cultural and entertainment market had a slower recovery.
The 21st Predictive Analysis “The Future of Sponsorship”, conducted by Stageup and Chainon, estimates that there will be a further growth of 10,5% in 2022, up to €1.109 billion. Despite strong macroeconomic uncertainties, the growth will be driven by sport and major events.
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