StageUp research: those interested in MotoGP in Italy are 22.9 million

According to Sponsor Value research, conducted by StageUp in partnership with Ipsos, there are 22.9 million Italians interested in MotoGp and 4.9 million fans, or those who follow on a regular basis. MotoGp is confirmed as the third most watched championship in Italy after Serie A soccer and the Formula 1 World Championship.

MOTOGP’S AUDIENCE IN ITALY. Those interested in MotoGP in Italy are predominantly male (58%), of mature age (47% of those interested are between 35 and 54 years old) and resident in northern Italy (45%).

GROWTH IN LIVE AND SOCIAL MEDIA AUDIENCES. Live attendance at the Italian GPs in Misano and Mugello continues to grow: in 2022 they had experienced live races 175 thousand spectators, in 2024 they were, to date, 319 thousand with an increase of +82%. Credit to the introduction in 2023 of the sprint race in all race weekends but also to the successes of Ducati and Francesco Bagnaia (World Champion in 2022 and 2023).

In 2023, total live attendance at the circuit reached 2.86 million, a 21 percent increase over 2022, returning to pre-pandemic levels.
While social media became increasingly driving: official @MotoGp channels grew from 40 mln followers in 2022 to over 50 million today. Among the riders, Marc Marquez has the largest fanbase (over 16 mln followers between Facebook, Instagram, TikTok and Youtube), and in second place in this ranking is Fabio Quartararo, decidedly detached at 3.9 mln. Francesco Bagnaia takes fifth place with 2.27 mln followers.

Sponsor Value, carried out by StageUp in partnership with Ipsos, is considered the auditel of Italian sporting, cultural and entertainment events and has been monitoring, since 2000, the following, media attitude, image, sponsor return and fan bases of major Italian and international sporting events such as, for example, the A, B and C Series of Football, the top leagues of Basketball and Volleyball passing through F1 and MotoGP.

STATEMENT BY GIOVANNI PALAZZI (StageUp President).

“The data confirm MotoGP as an event with an important following, on the podium of the most watched championships. The MotoGP audience manifests a higher average age than the other major championships and, consequently, the need for marketing policies aimed at connecting with Millennials and Generation Z. High passion in Italy, as evidenced by the strong increase in live attendance at the Misano and Mugello GPs, certainly driven by the successes of Ducati and Pecco Bagnaia. All in all, the Motomondiale is confirmed as a fascinating event, combining more than any other technology and human skill of the rider without compressing the importance of teamwork. An ideal place for sponsors who, through opportunities to match events, teams and riders, can make investments with significant returns and a size suitable for companies of all sizes.”