The spark of one of the most fascinating tournaments on the world tennis scene is ignited at the Unipol Arena in Bologna. From 12 to 17 September, Italy will be engaged in the difficult round A of the Davis Cup against Canada, Chile, and Sweden, with all eyes on the goal of the finals in Malaga. The Azzurri will have all the enthusiasm of the home crowd on their side.
TOURNAMENT SPONSORS. Current Davis Cup sponsors, Juvè & Champs, Cervezas Victoria and Socios.com, will enjoy the global visibility of the tournament, thanks to the participation of sixteen nations divided into four groups. Worldwide media coverage offers brands supporting the event the opportunity to connect with national identity and the chance to increase brand awareness in each participating market.
ITALIAN SPONSORS. If one considers a purely Italian audience as the target, it is the Federtennis partners who benefit: from BMW to Italgas, passing through BNL, Lavoropiù (who will be present on the official clothing and the Azzurri bench) Pegaso, Vittoria Assicurazioni and the technical sponsor Joma.
THE PATH OF THE AZZURRI. Volandri emphasized the importance of the family bond that unites the Italian team, saying: “Family is the most used word not only by me, but also by the guys“. The Italian captain himself then emphasized the need to focus exclusively on the court, putting aside any distractions: “We decided to concentrate on the court, leaving everything else behind“. The reference is to the forfaits of Matteo Berrettini and Jannik Sinner, as well as the misunderstanding with the irritated Fabio Fognini. Cohesion and determination will be crucial to overcome a round that promises to be a tough test. The Azzurri will start the challenges on Wednesday against Canada. This will be followed by matches against Chile on Friday 15 and Sweden on Sunday 17. Fans will be able to follow the matches live on Sky Sport and in streaming on NOW, as well as free to air on Rai channels, benefiting from the emotions of this prestigious international tennis competition.
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