The figure emerges from in-depth study “Economic Analysis of Sponsorships – Superleague Clubs 2021/2022″ by ChainOn, the digital marketplace of sponsorships, a detailed report carried out in collaboration with StageUp.
Specifically, commercial partnerships (main and second sponsors in addition to other jersey sponsors) are worth € 18.016 million (97%) while technical partnerships € 600 thousand (3%) net of supplies. technical combinations net of the value of the supplies that these partners guarantee to the clubs.
You can read all the details and the statement of the Founder and CEO of ChainOn Giovanni Palazzi in the Press Release .
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