31 August 2023

Tomorrow’s challenge against Turkey in Brussels is worth access to the final: the excellent results of the Italian selections are an important driving force for the growth of the movement, and generate sponsorship opportunities.

It was a resounding Italy that eliminated France from the “Women’s European Volleyball Championship 2023” on Tuesday evening without too many problems. Coach Mazzanti’s girls answered “present” to the call of the sold-out PalaWanny in Florence, for a great demonstration of love and enthusiasm from the audience present. Three one-sided sets (25-14; 29-27; 25-13) that allowed the Azzurri to secure a pass for the semifinals in Brussels where tomorrow evening, 1 September, they will face Turkey, a tough opponent.

THE SPONSORS OF THE AZZURRI AND THE AUDITEL DATA. 2,759,000 Italians followed the match, with a share of 15.9%. The wave of enthusiasm generated by the national team is involving not only the fans, but also the partner brands that have invested in support of the Federation. In addition to the jersey sponsors, which we described and recounted in the article published on ChainOn a few days ago (https://www.chainon.it/al-via-gli-europei-di-pallavolo-maschile-ecco-gli-sponsor-maglia-azzurri/), among the official suppliers of FIPAV is the volleyball brand of Decathlon ALLSIX, but also the main sponsor Trentino, a well-known name in the field of sports sponsorship and in the front line alongside the Federation. Also benefiting from the considerable following generated by the national team are the premium partners, including: Fonzies, Parmigiano Reggiano, AeQuilibrium AIA, Ennova Sport, Uliveto and the Istituto di Servizi per il Mercato Agricolo Alimentare (ISMEA).

Positive associations with Italian volleyball for the brand partners, but above all the good fortune to be an integral part of a fantastic journey, in which coach Mazzanti’s girls want to continue to have their say.


he enthusiasm generated by the excellent results that the national volleyball teams (both men’s and women’s), are achieving in recent years, definitely helps the movement: as also reported in the ‘Predictive Survey 2022’ (downloadable at this link https://www.chainon.it/predittiva2022/), volleyball, in 2023, is experiencing significant growth, given precisely by the positive results of the Italian teams, but also by the message to women that accompanies it and the international coverage of the Superleague.

As the following grows, the visibility increases, a concrete opportunity arises for companies to make their brand known by sponsoring volleyball-related sports. And, on ChainOn’s marketplace, there are several volleyball clubs that have chosen to propose their sponsorship offers for the benefit of potential investors: closing agreements in this historic moment, where enthusiasm and the following towards volleyball are absolutely significant, is an opportunity to be seized by those who rightly consider sport as an opportunity to make their brand known.