The sponsorship investment strategies of Banks and Insurances
How much and where do finance companies invest in Italy? What are the sponsorship strategies they adopt most frequently? I will try to answer these questions in this article, which aims to analyze how the instrument of sponsorship is strategic, within the communication mix, to establish a brand in the financial sector. The volume of […]
Blockchain, smart contracts and AI poised to revolutionize the sponsorship market
March 1, 2022 represents a historic date that may revolutionize the sponsorship market: the first blockchain sports sponsorship contract in Italy has been signed. To subscribe to this first smart contract were Volleyball League, the consortium that brings together the teams participating in the men’s volleyball leagues of Superleague, Series A2 and Series A3, and […]
