The 22nd Predictive Survey “The Future of Sponsorship” carried out by StageUp with the collaboration of ChainOn shows that the sponsorship industry in Italy grew by +8.2% in 2022, compared to 2021.

The Sports sector in 2022 grew by 2.1% to €768 million, with Serie A Football leading with 61% of investments, followed by Serie A Basketball, Serie B Football and Serie A Men’s Volleyball.

The survey predicts that, despite the economic downturn and high uncertainties related to the war in Ukraine, there will be further modest growth in investments to €1.102 billion (+1.6%) by 2023, growth driven by culture, entertainment and social. The market is expected to return to pre-war levels in 2026.

The document also contains 6 very interesting predictions regarding the world of sport in 2023, including technology, digitisation, Artificial Intelligence, Blockchain and Social.

Download the Press Release in Italian in which there is also a statement by Giovanni Palazzi, President of StageUp.

Download here instead the full article in Italian published by Gazzetta dello Sport on 15 February, signed by Marco Iaria.

Download below the related articles in Italian:

  • Article published by Gazzetta dello sport signed by Marco Iaria – February, the 15th;
  • Article published by Sole24Ore signed by Marco Bellinazzo – Febraury, the 19th.