Champions derby: record numbers and economic profits …

Inter are going to the final, but Milan can console themselves economically: events of this kind generate transversal visibility and are the best advertising vehicle. In the end, Dzeko and Lautaro Martinez’s Inter rejoiced as they will once again play in the Champions League final after 13 years. The double derby win against AC Milan […]
Kings League revolution: why the Piquet League of champions and influencers works

Past champions play, the matches are streamed, it reaches everyone, the testimonials who take the field have millions of Followers: nowadays, the format par excellence. The Kings League conceived by Gerard Piquet (former Barcelona FC star) is the League of the Revolution, but let’s start with an assumption: while it is innovative, it will never […]
Artificial intelligence and blockchain, a winning combination

The two technologies are at the heart of ChainOn: but they can intervene in so many areas, including applications aimed at improving everyday life. Artificial Intelligence and BlockChain are technologies that underpin ChainOn, and there is a correlation between them that can bring enormous benefits: thanks to the synergy between Blockchain and AI (Artificial Intelligence), […]
“Jersey sponsors” deleted from match uniforms? The Digitalbits case of Roma and Inter

After months of noncompliance, Digitalbits has disappeared from the match jerseys of Roma and Inter. Smart Contract technology (used by ChainOn), could prevent such situations. Inter F.C. and A.S. Roma need no introduction. Digitalbits, on the contrary, until recently was probably known to those familiar with the world of cryptocurrency, but decidedly less to the […]
LNP’s attendance figures: numbers up from the first half of the year

Average spectator numbers go up in the second national championship: an opportunity for SMEs to gain local visibility in passion-filled contexts. In the past few days, Lega Nazionale Pallacanestro, #Partner of ChainOn, has communicated the data regarding the turnouts in the arenas in the return round of the A2 Series championship (13 games); the numbers […]
LNP and Old Wild West: together again in the 2023/2024 season

Lega Nazionale Pallacanestro, ChainOn’s partner, has announced in recent days the multi-year extension of its agreement with the Consorzio Cigierre: Old Wild West, the group’s brand, will thus remain the “title sponsor” of LNP in the 2023/2024 season as well, giving continuity to a relationship that began in 2017. Lega Nazionale Pallacanestro, which has among […]
Digital sponsorship: revolution is on

Why sponsoring (even) through digital channels can provide huge benefits. If you are reading this article, it means that you are in front of a screen: whether it is pc, mobile, tablet or other, it matters little. The “digital revolution” that we are experiencing, and which is a protagonist of the daily life of each […]
Notarization on blockchain may change the world of sports

Several projects have born exploiting the immutability of the Blockchain and its cryptographic functions for notarization of various kinds of documents. Even the administrative branch of the sports universe could benefit from notarization in Blockchain. Very often, even sensationally, we hear that Blockchain will eventually supplant the professional class of notaries worldwide. However, in the […]
Blockchain for sustainable sports

Increasingly, we are hearing more and more about ESG, a term that is also beginning to be juxtaposed with the world of sports. But exactly what does ESG mean? What impact will Blockchain technology have on sports and how will it affect this sector? As defined by Wikipedia, being ESG compliant means implementing the concept […]
Blockchain, tourism and travel

The tourism industry in Italy has always been a key GDP sector. The pandemic brought a drastic halt to activities and travel from abroad to the “Bel Paese”, forcing many small and medium-sized businesses to at least temporarily cease operations, or to substantially reduce staff. In the summer of 2022, tourism-related infrastructure is fully resuming […]
App and dApp, where is the difference?

In a previous article we discussed Decentralized Autonomous Organizations. A governance model to be truly decentralized must be based on apps that are not controlled by a central authority: hence the emergence of dApps. What links dApps to the Blockchain is a strong interconnectedness. dApps leverage Blockchain platforms and their distributed network, but at the […]
Blockchain and sustainability: the green Blockchain

One of the main drawbacks related to Blockchain is the large amount of energy required to solve the complex processes of computing and translating information to create new blocks. Among the most polluting Blockchains, that is, those that require huge amounts of energy, and consequently produce waste and scrap, are Ethereum and Bitcoin. For these […]

