The Digital Revolution of Sport: Tokens and Sponsorships in the Blockchain Era
The evolution of tokens has inevitably reached the world of sport. In recent years, technology has changed, and will continue to change, the way sports sponsorships — and the sports industry as a whole — work. The phenomenon of tokenization increasingly involves the public: clubs understand the value of people, who are considered an active and relevant part of the ecosystem. However, promotional actions and fan engagement operations are only a small part of the world of digital tokens.
From Australia to Bologna: How Sponsorship Works in the Davis Cup
Top-tier tennis returns to Italy with the Davis Cup, a competition without a fixed venue—an event that moves like a global caravan, balancing brand consistency, local activation freedom, and new opportunities for suppliers.
The Value of the Title Partner: The Case of Nitto at the ATP Finals
Value of Title Partner: case of Nitto at ATP Finals The Nitto ATP Finals case as an example of evolved sponsorship, where performance, responsibility, and sustainability converge. The Nitto ATP Finals are now in full swing: the tournament that closes the men’s tennis season is underway in Turin. On the indoor hard court of the […]
Milano-Cortina 2026: a new model for the Winter Olympics
Milano-Cortina 2026: a new model for the Winter Olympics Less than a year away from the start of the Milan Cortina 2026 Winter Olympics, the event has already marked a historic turning point. These will be the first Winter Games to be simultaneously hosted by multiple cities, spread across three Italian regions: Lombardy, Veneto, and […]
All Star Game and Super Bowl sponsor
ALL STAR GAME AND SUPER BOWL SPONSOR When it comes to advertising and successful brands we often come to U.S. soil. To access the Olympus of brands, one cannot ignore the two quintessential American sporting events: the NBA All Star Game and the NFL Super Bowl. NIKE AND JORDAN The All Star Game was a […]
The effect of social media on the Paris Paralympics: broke through the billion Internet search wall
The effect of social media on Paris Paralympics: broke through the bilion internet seach wall A record in every respect. The Paris Paralympics, held from August 28 to September 8, 2024, was an unforgettable edition. Both in sporting terms for Italy, which won 71 medals – two more than Tokyo 2020 – and improved its […]
Why sponsor a sports club: all the benefits
Why sponsor a sports club: all the advantages Sponsoring a sports company offers companies a unique opportunity to connect with a large and passionate audience. Sports sponsorships have become a key part of marketing strategies for many companies, large and small. In addition to enhancing brand visibility and prestige, these sponsorships can generate significant image […]
Smart Contracts: what are they and what are the benefits?
Smart Contracts: what are they and what are the benefits? Smart contracts that can be used through ChainOn, represent one of the most promising innovations that have emerged with blockchain technology. These smart contracts not only automate and simplify many transactions, but also offer an unprecedented level of security and transparency. In this article, we […]
Mugello GP, induced growth over 2023: here’s how much it amounts to
Mugello GP, induced growth over 2023: here’s how much it amounts to The first European leg of the 2024 MotoGP season will end with the Italian Grand Prix, scheduled for May 31 to June 2 at the Mugello circuit. This seventh round is crucial, with Jorge Martin, leader of the standings and eager for a […]
WOMEN’S A SERIES AND ECOEVENTS: TOGETHER FOR ENVIRONMENTAL SUSTAINABILITY
WOMEN’S A SERIES AND ECOEVENTS: TOGETHER FOR ENVIRONMENTAL SUSTAINABILITY FIGC’s Women’s Serie A Division and Ecoevents, a partner of Legambiente, have launched a path to raise awareness for environmental sustainability. The first event covered by the agreement will be the Women’s Italian Cup final between Roma and Fiorentina, scheduled for Friday, May 24 at the […]
Fabulous Bologna: here’s what this Champions League is worth
Fabulous Bologna: here’s what this Champions League is worth These are magical days that are being experienced in Bologna. Thiago Motta’s men have brought back the Europe that matters to the shadow of the Towers, now it will have to be consolidated and pampered. To do so, Bologna president Joey Saputo will have at his […]
GLOBANT AND FORMULA 1: TOGETHER TO IMPROVE THE GP EXPERIENCE
GLOBANT AND FORMULA 1: TOGETHER TO IMPROVE THE GP EXPERIENCE Globant and Formula 1 have entered into a multi-year partnership to transform and enhance digital experiences for fans and teams of the famous motor racing competition. ADVANCED TECHNOLOGIES TO BENEFIT A BETTER EXPERIENCE The partnership between Globant and Formula 1 marks an important step toward […]
