5 KEY REASONS TO INVEST IN SPORTS SPONSORSHIP
5 KEY REASONS TO INVEST IN SPORTS SPONSORSHIP 5 Key Reasons to Invest in Sports Sponsorship: from taxation to exposure, opportunities for companies (from micro businesses to holdings). For a long time now, sport has been conceived as an effective communication medium that succeeds in addressing relevant target markets both qualitatively and quantitatively. Sports teams, […]
GOODBYE TO TIM: SERIE A HAS A NEW “TITLE SPONSOR”
After 25 years, a momentous change. From next season, the contract with Tim will no longer be renewed: Serie A will be sponsored by EniLive. Early rumors had hinted at it: ENI had entered the race for the new Series A title sponsor. Specifically, through one of its companies specializing in the renewable energy sector. […]
LA CRUCIALITA’ DEL PARACADUTE PER LE RETROCESSE IN SERIE B
The “parachute” in Italian soccer represents a key element in the financial ecosystem of teams facing relegation from Serie A to Serie B. Introduced in 2009 as a response to various economic dynamics of the Italian soccer landscape, including the split between Lega Serie A and Lega Serie B, this mechanism has a significant impact […]
SERIE A 2023/24, RECORD STADIUM ATTENDANCE
Contrary to popular belief, Italian football continues to have a certain appeal: this is demonstrated by the Serie A championship, which set a new record for stadium attendance in the 2023/24 season. At the end of the first half of the season, the average number of spectators reached 30.650, thus approaching the figure recorded 25 […]
#ChainOnInterview: face-to-face with Lube Volley’s Giuseppe Cormio
Giuseppe Cormio, today you are the general manager of AS Lube Volley, but your professional background needs no introduction: can you tell us how one of the biggest volleyball clubs in Italy approaches the world of sponsorship? In my career I have had the good fortune to manage Serie A football, basketball and volleyball teams […]
In the Italian capital it’s always derby: Roma vs Lazio is also played out on match jerseys
In the background are the bids for Expo 2030, which are contested by Ryad and Roma: the Giallorossi, with Riyahd Season, have a €25 million agreement, Lazio will put a message in support of the capital on its shirt. It has been a great controversy, the one that has arisen from Roma’s decision to sign […]
Venicemaratoh is run on Sunday: over 16 thousand athletes expected
WizzAir is title sponsor of the event now in its 37th year. Many local and national sponsors, and media coverage that will touch more than 54 countries. The Venicemarathon, one of the lagoon city’s top autumn events, will be run on Sunday, with more than 16,000 people taking part this year.Now in its 37th edition, […]
India hosts Cricket World Cup 2023: economy smiles
The Cricket World Cup will lead to an exceptional economic surge for the country: economists estimate that the tournament could inject as much as $2.4 billion into the Indian economy 4 October saw the start of the World Cricket Championship, a sport that is not among the most popular in Italy, but which in […]
The Giro di Lombardia returns: between champions and partners of excellence
On the Como-Bergamo axis everything is ready for the ‘classic of the dead leaves’, on Saturday the 117th edition will start, in which Pogacar, Roglic and Vingegaard, among others, will participate. The breathtaking scenery of the stretch between Como and Bergamo will see almost all the big names of international cycling at work, grappling with […]
The Ryder Cup conquers Rome: sky-high visibility for sponsors
Europe vs. the United States face off in the world’s most prestigious golf competition: with over 200 nations connected, and 600 million people interested worldwide, the Ryder Cup is fertile ground for luxury brands. The allure of the Ryder Cup has finally landed at the Marco Simone Golf & Country Club in Rome, for the […]
Lega Serie A launches ‘Made in Italy’ to give visibility to the beauty of Italian production chains
The project is in collaboration with Maeci and Ice and will reach over 500,000 users worldwide: promoting Italy abroad also generates sponsorship opportunities, to be seized by exploiting innovative technologies. Lega Serie A has announced the launch of “Made in Italy – International Main Partner Lega Serie A”, a project in collaboration with Maeci (Ministry […]
Aquila Basket Trento wins LBA ‘Best Marketing Project’ 2022-23
A project linked to the environment and sustainability with several initiatives: among them, the planting of 300 trees on Monte Bondone, one for every three-pointer scored last year. With the ‘Aquila Basket Earth Day’ project, Dolomiti Energia Trento won the 2022-23 edition of the ‘Best Marketing Project’ award, instituted by Legabasket. An initiative that has […]
