SERIE A 2023/24, RECORD STADIUM ATTENDANCE
Contrary to popular belief, Italian football continues to have a certain appeal: this is demonstrated by the Serie A championship, which set a new record for stadium attendance in the 2023/24 season. At the end of the first half of the season, the average number of spectators reached 30.650, thus approaching the figure recorded 25 […]
#ChainOnInterview: face-to-face with Lube Volley’s Giuseppe Cormio
Giuseppe Cormio, today you are the general manager of AS Lube Volley, but your professional background needs no introduction: can you tell us how one of the biggest volleyball clubs in Italy approaches the world of sponsorship? In my career I have had the good fortune to manage Serie A football, basketball and volleyball teams […]
In the Italian capital it’s always derby: Roma vs Lazio is also played out on match jerseys
In the background are the bids for Expo 2030, which are contested by Ryad and Roma: the Giallorossi, with Riyahd Season, have a €25 million agreement, Lazio will put a message in support of the capital on its shirt. It has been a great controversy, the one that has arisen from Roma’s decision to sign […]
Venicemaratoh is run on Sunday: over 16 thousand athletes expected
WizzAir is title sponsor of the event now in its 37th year. Many local and national sponsors, and media coverage that will touch more than 54 countries. The Venicemarathon, one of the lagoon city’s top autumn events, will be run on Sunday, with more than 16,000 people taking part this year.Now in its 37th edition, […]
India hosts Cricket World Cup 2023: economy smiles
The Cricket World Cup will lead to an exceptional economic surge for the country: economists estimate that the tournament could inject as much as $2.4 billion into the Indian economy 4 October saw the start of the World Cricket Championship, a sport that is not among the most popular in Italy, but which in […]
The Giro di Lombardia returns: between champions and partners of excellence
On the Como-Bergamo axis everything is ready for the ‘classic of the dead leaves’, on Saturday the 117th edition will start, in which Pogacar, Roglic and Vingegaard, among others, will participate. The breathtaking scenery of the stretch between Como and Bergamo will see almost all the big names of international cycling at work, grappling with […]
The Ryder Cup conquers Rome: sky-high visibility for sponsors
Europe vs. the United States face off in the world’s most prestigious golf competition: with over 200 nations connected, and 600 million people interested worldwide, the Ryder Cup is fertile ground for luxury brands. The allure of the Ryder Cup has finally landed at the Marco Simone Golf & Country Club in Rome, for the […]
Lega Serie A launches ‘Made in Italy’ to give visibility to the beauty of Italian production chains
The project is in collaboration with Maeci and Ice and will reach over 500,000 users worldwide: promoting Italy abroad also generates sponsorship opportunities, to be seized by exploiting innovative technologies. Lega Serie A has announced the launch of “Made in Italy – International Main Partner Lega Serie A”, a project in collaboration with Maeci (Ministry […]
Aquila Basket Trento wins LBA ‘Best Marketing Project’ 2022-23
A project linked to the environment and sustainability with several initiatives: among them, the planting of 300 trees on Monte Bondone, one for every three-pointer scored last year. With the ‘Aquila Basket Earth Day’ project, Dolomiti Energia Trento won the 2022-23 edition of the ‘Best Marketing Project’ award, instituted by Legabasket. An initiative that has […]
Great equestrianism returns to Rome, in the sign of Longines
From 15 to 17 September, the spectacular setting of the Circus Maximus in Rome is preparing to host the return of great equestrianism with the Italian leg of the Longines Global Champions Tour. The event is universally recognised as the “Formula 1 of equestrianism” and represents a moment of great resonance for the Italian capital. […]
Tennis: ‘Davis Cup’ returns to Bologna, Italy takes the court: international visibility and opportunities for sponsors
The spark of one of the most fascinating tournaments on the world tennis scene is ignited at the Unipol Arena in Bologna. From 12 to 17 September, Italy will be engaged in the difficult round A of the Davis Cup against Canada, Chile, and Sweden, with all eyes on the goal of the finals in […]
Italrugby: World Cup kicks off, Azzurri sponsors will have global visibility
Anticipation is sky-high for the opening of the 10th edition of the Men’s Rugby World Cup, which kicks off tomorrow, Friday, September 8, with as many as 20 national teams ready to do battle. Competing for the Webb Ellis Cup, four years after South Africa’s triumph in Japan, will be all the major battleships. […]
