Chainon

Great equestrianism returns to Rome, in the sign of Longines

From 15 to 17 September, the spectacular setting of the Circus Maximus in Rome is preparing to host the return of great equestrianism with the Italian leg of the Longines Global Champions Tour. The event is universally recognised as the “Formula 1 of equestrianism” and represents a moment of great resonance for the Italian capital. […]

Italrugby: World Cup kicks off, Azzurri sponsors will have global visibility

Anticipation is sky-high for the opening of the 10th edition of the Men’s Rugby World Cup, which kicks off tomorrow, Friday, September 8, with as many as 20 national teams ready to do battle. Competing for the Webb Ellis Cup, four years after South Africa’s triumph in Japan, will be all the major battleships. Italy, […]

Riding, the European Show Jumping Championships kick off in Milan

Equestrian sports are an excellent vehicle for luxury sponsorship: this is proven by the agreements signed over the years at major international events. Starting today, the Snai San Siro Hippodrome in Milan will host the Fei Jumping European Championship, the 37th edition of the European Show Jumping Championship. This is a special event: the equestrian […]

Italbasket, starting the World Cup: here the partner of “Azzurri”

Made by Macron, the match uniforms will feature ITA Airways on the front of the jersey, and IBSA as the summer novelty. On the shorts there will be MG Motor branding. Two days to go until the start of the Fiba Basketball World Cup, the basketball World Cup that will be played between the Philippines, […]

Summer football around the world: the tours of Serie A teams

From retreats in the mountains to run, sweat and toil, to the big clubs’ desire to export their brand around the world: how the summer of football clubs has changed… It used to be in the mountains, at high altitude, to escape the heat of the big cities and to prepare for the following season […]

Udinese calcio: the (ongoing) quest for sustainability

The Friulian club has been pursuing a sustainability policy for years, and next season’s match kits have a clear appeal: they will feature a green band in the collar and other details of the shirt. The topic of sustainability is central nowadays, also with regard to blockchain. Sustainability, first of all. At a time when […]

Chelsea is the team that spends the most on football: 2bn in 10 years

The English are in first place, Juve is the first Italian and fifth: but one wonders how such investments are possible even in the light of financial fair play. Waiting to understand the developments from the Arab Emirates market… While in Italy there is a battle on the negotiating table for zero-parameters, English football has […]

Series A2 basketball: over 700,000 spectators overall for the season

The figure soared in the playoffs, demonstrating how much passion revolves around the world of basketball: for companies, it can become an opportunity to give visibility to their brand. In the last few days, Lega Nazionale Pallacanestro, of which ChainOn is Official Innovation Partner, has released the overall spectator numbers for the 2022/2023 season: 726,391* […]

The most supported teams in the world: Man United wins!

The English have over 650 million fans worldwide, AC Milan is the top Italian club with 95 million. Sport is a vehicle of emotions and this aspect is one of the keys to sponsorship in the 21st century. Six hundred and fifty million fans in the world: based on the survey conducted by the Zeelo […]